Skip to the main content.
For The Challengers. The Rebels. The Innovators.

AdobeStock_573877829-smaller

Advisory
Public Relations
Analyst Relations
Social Listening
Content
Inbound

Find out how Resonance combines the art of storytelling with innovation, behavioural science, data science and first-hand technology expertise to deliver business outcomes.

FOR THE DATA ECONOMY

We have entered a new epoch, one defined by data and AI. As industries increasingly rely on data to differentiate themselves from competitors and drive decision making, so too does the need for clear, precise, and impactful communication increase.

Resonance ensure messages are not only heard but resonate with the right audience, making them uniquely positioned to serve businesses in this transformative age.

 

tom-1"The intricacies of the data-driven landscape is written into the DNA of Resonance. We are built for the data economy."
WHY CHOOSE RESONANCE?

Our Approach

We pride ourselves on taking a unique and innovative approach to every project we undertake. Our team of experts combines their extensive knowledge and experience to deliver exceptional results for our clients.

Our Expertise

We have a deep understanding and mastery of our craft. Our team of experts brings a wealth of knowledge and experience to the table, allowing us to tackle any project with confidence and precision. 

We stay ahead of the curve by constantly staying updated on the latest industry trends and technologies. This enables us to provide innovative solutions that exceed expectations.

Our Vision

We envision a world where businesses thrive and excel, empowered by our innovative solutions and strategic approach. Our goal is to not only meet but exceed the expectations of our clients, helping them achieve their business objectives and stay ahead of the competition.

 

WHAT'S YOUR CHALLENGE?

AdobeStock_565367297 (1)

Every brand has its challenges, we're here to help.

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your technical needs. 

Explore our solutions to your marketing challenges.
EXPERTISE

From AI to Cloud, Resonance proudly boasts a team of seasoned professionals with an unrivalled depth of technical expertise.

tom-1"In Tech PR we have a front row seat to the changing technology landscape. From Generative AI to Quantum, it's our job to insert our clients' voices into the narrative"

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your marketing needs. 

Read our Case Studies
CASE STUDIES

Resonance works with the challengers, the rebels and the innovators. Read about some of our work.

BOOSTING AIVEN'S OPEN SOURCE CREDENTIALS

Aiven-founders3-Mika-Hannu-Oskari-Heikki

Resonance built a campaign built around Github data to find new insights around contribution to open source by the hyperscalers.

THE NATIONAL MUSEUM OF COMPUTING

TNMOC-Mainframe Room

Resonance raised the national profile of this Bletchley Park-based museum to drive visitors and publicise its important mission to preserve the history of computing.

Insights from Resonance

AdobeStock_481139878smaller

News and views from the Resonance team.

Blog
Podcast
Research
RESEARCH:THE EXPANDING ROLE OF ANALYST RELATIONS IN THE DATA-DRIVEN BUSINESS LANDSCAPE

Data and insights have never been more crucial in a world plagued with uncertainty and complexity.

Resonance interviewed 100 analyst relations professionals and found Analyst Relations (AR) has become a central force that brings strategic, competitive edges to businesses.

Front-page1024_1-1

Claire-1"In a world where the only constant is change, how do tech brands stay one step ahead of the market? That's where Resonance comes in"
WAVELENGTH BY RESONANCE

Wavelength is our regular podcast bringing you influential voices in B2B technology from journalists to marketing leaders .

Listen to our episode where we interviewed Seb Moss of DataCenterDynamics on all things Data Centre-related

Seb Moss Wavelength

 
RESONANCE

Resonance is a B2B tech PR, AR and content marketing consultancy that helps brands grow.

Our passion and energy comes from the blurring of corporate reputation management and demand generation.

We are technology, business and communications experts made up of a team of computer scientists, journalists and marketing communication specialists.

Jess"Resonance is a group of technology, business and communications experts"

prcacouncil2023  CMS

Resonance is a proud member of the PRCA and holds its CMS accreditation. Our founding team members hold senior positions on the PRCA Council helping to share the future of the PR industry.

JOIN THE TEAM

We're always on the look-out for great talent to join the team. If you're an exceptional Account Director, Account Manager - or a grad looking to build a career in Tech PR - then get in touch!

morocco-team-desert

Find out more about our culture and the values that everyone who works for us embodies.

3 min read

5 ways to succeed at data storytelling

5 ways to succeed at data storytelling

We have become a nation obsessed with data. We wait for daily stats and facts about coronavirus, looking for signs that the data is improving so the current lockdown will end. Data will be our saviour – when the data says we’re winning the war, then our lives can slowly return to normal.

Our lexis around data, too, has changed beyond recognition. Once upon a time, data analysis would have been mostly consigned to statisticians, economists, and finance. Nowadays, we consume data for breakfast, lunch and dinner.

There are journalists and entire editorial teams dedicated to collating and computing data for headlines. As consumers, we don’t shy away from percentages and broken-down figures, in fact they’re usually our take-away soundbites. And herein lies the opportunity for PRs and organisations. Not only will you capture your audience’s attention with a data-based narrative, you’ll instil more confidence in your brand, attach more credibility to your spokesperson, and demonstrate that you can be the trusted advisor your prospects need.

At Resonance, we have experience identifying, analysing and producing such stories. Last month, we analysed England’s population data to highlight the areas most at-risk of coronavirus according to age. The heatmap we produced was used across the Mail on Sunday and Mail Online. Our previous work with Exasol and UK prescription data won us PR Project of the Year.

So, what does it take to create a strong, compelling data story?

  1. There is such a thing as bad data

Don’t be fooled into thinking that all data will make a successful story. When a data set is too small, the disparities too great, and the correlations too tiny, it’s unwise to shape it into an impactful story.

Data can also be difficult to analyse for one source of truth. In fact, in many instances it can be contradictory and difficult to pin down. When dealing with data, you should ensure that you are factually representing your findings – the most important thing is to be able to confidently stand behind your methodology and sources.

  1. Go where the data takes you

While you often set out to analyse a data set or launch a survey to pursue a certain narrative, there’s a chance that you’ll end up with something difficult. If this is the case, don’t force the statistics to mould into your desired story.

Follow the data, it might give you something new and unexpected. The purpose of your story should always be to inform the reader, so use the information that most interested you as a data scientist.

It’s also important to note that data is only the start. It needs a story, a mix of qualitative and quantitative information, and perhaps a voice to interpret it in the form of a quote from a third party.

  1. Visualise

The easier the data is to digest, the better. Consumers don’t want to root around an article for their key take-aways, so heatmaps, infographics and visual statistics are a great accompaniment to a story.

Journalists, too, like to understand the gist of the information as quickly as possible, so you’ll also increase the chance that your story and visual will be included in a target publication.

  1. Aim big

The holy grail of data storytelling is a huge – national, if possible – dataset. The beauty of analysing such a large source of information is that your results will be nigh on impossible to dispute. You can accurately track trends and anomalies in the very data that makes up that area of interest.

Our analysis, for example, of England’s ONS data accurately revealed localities that had a higher ratio of over 80s – giving us a story and heatmap with unquestionable findings. 

While big datasets such as these can be difficult to obtain and expensive to create, PRs and organisations should always strive for this. Small data sets have value too – for example consumer surveys – but try to find extra information that can corroborate what you’re saying. The sum of two independent sources of data is bigger than its parts.

  1. See what’s already out there

When looking to analyse quantified information, there are lots of sources already out there that can be tapped into. Here are a few examples:

  • Public information. In the UK there are datasets available on data.gov.uk, the ONS website and NHS Digital. In the US they similarly have the data.gov, census.gov and healthdata.gov websites.
  • Open data on AWS - https://registry.opendata.aws/ - a real mix of open datasets
  • Data held by UK public bodies can be requested through Freedom of Information (FOI) requests. You can also look at previously requested FOI results at https://www.whatdotheyknow.com/
  • Google Trends http://www.google.com/trends/explore- I find this is often useful to test out a hypothesis

If you’re interested in learning more about data storytelling, and how we can help you achieve results with data, do get in touch!

Recapping Our 2023 Resonance Retreat – Alignment, Innovation, and Looking Ahead

Recapping Our 2023 Resonance Retreat – Alignment, Innovation, and Looking Ahead

As the desert dust settles from our annual retreat to Morocco, we’re taking time to reflect on the discussions we had and the meaningful progress...

Read More
A Data-Driven Approach to the Buyer's Journey in B2B Tech

A Data-Driven Approach to the Buyer's Journey in B2B Tech

B2B Technology Buying If the B2B tech buying journey is an odyssey through treacherous waters, data is your compass. You don't need us to tell you...

Read More
Why are in-person events valuable for journalists? Key insights from a recent conference

Why are in-person events valuable for journalists? Key insights from a recent conference

Last week, Resonance ran the publicity for the seventh international edition of the Chatbot Summit, which was in the UK for the first time. As well...

Read More