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For The Challengers. The Rebels. The Innovators.


Public Relations
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Find out how Resonance combines the art of storytelling with innovation, behavioural science, data science and first-hand technology expertise to deliver business outcomes.


We have entered a new epoch, one defined by data and AI. As industries increasingly rely on data to differentiate themselves from competitors and drive decision making, so too does the need for clear, precise, and impactful communication increase.

Resonance ensure messages are not only heard but resonate with the right audience, making them uniquely positioned to serve businesses in this transformative age.


tom-1"The intricacies of the data-driven landscape is written into the DNA of Resonance. We are built for the data economy."

Our Approach

We pride ourselves on taking a unique and innovative approach to every project we undertake. Our team of experts combines their extensive knowledge and experience to deliver exceptional results for our clients.

Our Expertise

We have a deep understanding and mastery of our craft. Our team of experts brings a wealth of knowledge and experience to the table, allowing us to tackle any project with confidence and precision. 

We stay ahead of the curve by constantly staying updated on the latest industry trends and technologies. This enables us to provide innovative solutions that exceed expectations.

Our Vision

We envision a world where businesses thrive and excel, empowered by our innovative solutions and strategic approach. Our goal is to not only meet but exceed the expectations of our clients, helping them achieve their business objectives and stay ahead of the competition.



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Every brand has its challenges, we're here to help.

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your technical needs. 

Explore our solutions to your marketing challenges.

From AI to Cloud, Resonance proudly boasts a team of seasoned professionals with an unrivalled depth of technical expertise.

tom-1"In Tech PR we have a front row seat to the changing technology landscape. From Generative AI to Quantum, it's our job to insert our clients' voices into the narrative"

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your marketing needs. 

Read our Case Studies

Resonance works with the challengers, the rebels and the innovators. Read about some of our work.


Aiven was looking to cement its open source credits, Resonance analysed terabytes of Github data to create a PR news story.


When Google and Yahoo announced upcoming changes to their email policies, Resonance leveraged the news to raise EasyDMARC's global presence.

Insights from Resonance


News and views from the Resonance team.


Data and insights have never been more crucial in a world plagued with uncertainty and complexity.

Resonance interviewed 100 analyst relations professionals and found Analyst Relations (AR) has become a central force that brings strategic, competitive edges to businesses.


Claire-1"In a world where the only constant is change, how do tech brands stay one step ahead of the market? That's where Resonance comes in"

Wavelength is our regular podcast bringing you influential voices in B2B technology from journalists to marketing leaders .

Listen to our episode where we interviewed Seb Moss of DataCenterDynamics on all things Data Centre-related

Seb Moss Wavelength


Resonance is a B2B tech PR, AR and content marketing consultancy that helps brands grow.

Our passion and energy comes from the blurring of corporate reputation management and demand generation.

We are technology, business and communications experts made up of a team of computer scientists, journalists and marketing communication specialists.

Jess"Resonance is a group of technology, business and communications experts"

prcacouncil2023  CMS

Resonance is a proud member of the PRCA and holds its CMS accreditation. Our founding team members hold senior positions on the PRCA Council helping to share the future of the PR industry.


We're always on the look-out for great talent to join the team. If you're an exceptional Account Director, Account Manager - or a grad looking to build a career in Tech PR - then get in touch!


Find out more about our culture and the values that everyone who works for us embodies.

2 min read

Avoiding the AI Noise: Ensuring Authenticity in Your Brand Messaging

Avoiding the AI Noise: Ensuring Authenticity in Your Brand Messaging

You'd have to be living under a rock to not notice the noise around GenAI lately. It's everywhere—on social media, in news articles, and at tech conferences. According to Meltwater's recent analysis, there were 12.2 million mentions of GenAI over the past week. That’s apparently a 12% decrease from the previous period's 13.8 million.  

Combine this with Google Trends data and the picture is clear. The interest in GenAI is not going away. People are actively searching for information and updates about this technology, indicating ongoing curiosity and engagement. 


Artificial Intelligence (AI) and Machine Learning (ML) have become serious buzzwords, now at the peak of their inflated expectation. 

We recently had our client, OpenOcean, speaking to the BBC on exactly this. The hype around new technology isn't new—blockchain, augmented reality, and 3D printing all had their moments in the spotlight before proving their use cases (though the struggle is still real for all this tech, the spotlight has moved on).

As OpenOcean team member Sri Ayangar points out, competition for funding and the desire to appear cutting-edge have pushed some companies to overstate their AI capabilities. This isn't just a problem for investors; it's a problem for brand trust. If brands push AI capabilities they don't have, it could lead to a devastating impact on trust, critical for success. Staying true to who you are is crucial. Of course, those with a long heritage of AI can now strategically play their hands. 

The Importance of Authentic Messaging 

Amidst the AI hype, brands must focus on authentic and impactful messaging. According to recent findings from Resonance's research on IT and business decision-makers, a significant majority value genuine, clear, and compelling messages that cut through the AI fog. This reinforces the need for brands to highlight true innovation and practical impact rather than relying on buzzwords. 

Key Strategies for Authentic AI Messaging 

So what are the key strategies to focus on?

  1. Highlight Real Innovation: Instead of generic claims, focus on specific examples of how your AI solutions bring real value. Share case studies, customer testimonials, and concrete results to demonstrate the tangible benefits of your AI technologies. 
  2. Avoid Exaggeration: Resist the temptation to overstate the capabilities of your AI solutions. Inauthentic claims can quickly lead to scepticism and damage your brand’s reputation. Stick to what your technology can truly deliver. 
  3. Focus on Unique Strengths: Every brand has unique strengths and a distinct story. Leverage your brand’s heritage, unique capabilities, and proven successes to stand out. Authenticity comes from a genuine representation of your brand’s journey and achievements. 
  4. Engage with Thought Leaders: Collaborate with industry experts, influencers, and thought leaders to add credibility to your messaging. Their endorsements can help validate your claims and enhance your brand’s authority in the AI space. 
  5. Maintain Transparency: Be open about the limitations and ongoing development of your AI technologies. Transparency builds trust and shows that your brand is committed to continuous improvement and honest communication. 
Avoiding the Noise 

Brands need to avoid contributing to the AI noise by ensuring they have something real and valuable to say. Simply adding to the conversation without substance can dilute your message and undermine your brand’s credibility. Focus on delivering insights, sharing knowledge, and contributing meaningfully to discussions around AI. 


In the rapidly evolving AI landscape, brands must prioritise authenticity and clarity in their messaging. By focusing on genuine innovation, avoiding exaggeration, and maintaining transparency, brands can ensure their voice stands out without adding to the noise. This approach not only enhances brand credibility but also creates trust and engagement with your audience.