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For The Challengers. The Rebels. The Innovators.

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Find out how Resonance combines the art of storytelling with innovation, behavioural science, data science and first-hand technology expertise to deliver business outcomes.

FOR THE DATA ECONOMY

We have entered a new epoch, one defined by data and AI. As industries increasingly rely on data to differentiate themselves from competitors and drive decision making, so too does the need for clear, precise, and impactful communication increase.

Resonance ensure messages are not only heard but resonate with the right audience, making them uniquely positioned to serve businesses in this transformative age.

 

tom-1"The intricacies of the data-driven landscape is written into the DNA of Resonance. We are built for the data economy."
WHY CHOOSE RESONANCE?

Our Approach

We pride ourselves on taking a unique and innovative approach to every project we undertake. Our team of experts combines their extensive knowledge and experience to deliver exceptional results for our clients.

Our Expertise

We have a deep understanding and mastery of our craft. Our team of experts brings a wealth of knowledge and experience to the table, allowing us to tackle any project with confidence and precision. 

We stay ahead of the curve by constantly staying updated on the latest industry trends and technologies. This enables us to provide innovative solutions that exceed expectations.

Our Vision

We envision a world where businesses thrive and excel, empowered by our innovative solutions and strategic approach. Our goal is to not only meet but exceed the expectations of our clients, helping them achieve their business objectives and stay ahead of the competition.

 

WHAT'S YOUR CHALLENGE?

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Every brand has its challenges, we're here to help.

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your technical needs. 

Explore our solutions to your marketing challenges.
EXPERTISE

From AI to Cloud, Resonance proudly boasts a team of seasoned professionals with an unrivalled depth of technical expertise.

tom-1"In Tech PR we have a front row seat to the changing technology landscape. From Generative AI to Quantum, it's our job to insert our clients' voices into the narrative"

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your marketing needs. 

Read our Case Studies
CASE STUDIES

Resonance works with the challengers, the rebels and the innovators. Read about some of our work.

BOOSTING AIVEN'S OPEN SOURCE CREDENTIALS

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Resonance built a campaign built around Github data to find new insights around contribution to open source by the hyperscalers.

THE NATIONAL MUSEUM OF COMPUTING

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Resonance raised the national profile of this Bletchley Park-based museum to drive visitors and publicise its important mission to preserve the history of computing.

Insights from Resonance

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News and views from the Resonance team.

Blog
Podcast
Research
RESEARCH:THE EXPANDING ROLE OF ANALYST RELATIONS IN THE DATA-DRIVEN BUSINESS LANDSCAPE

Data and insights have never been more crucial in a world plagued with uncertainty and complexity.

Resonance interviewed 100 analyst relations professionals and found Analyst Relations (AR) has become a central force that brings strategic, competitive edges to businesses.

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Claire-1"In a world where the only constant is change, how do tech brands stay one step ahead of the market? That's where Resonance comes in"
WAVELENGTH BY RESONANCE

Wavelength is our regular podcast bringing you influential voices in B2B technology from journalists to marketing leaders .

Listen to our episode where we interviewed Seb Moss of DataCenterDynamics on all things Data Centre-related

Seb Moss Wavelength

 
RESONANCE

Resonance is a B2B tech PR, AR and content marketing consultancy that helps brands grow.

Our passion and energy comes from the blurring of corporate reputation management and demand generation.

We are technology, business and communications experts made up of a team of computer scientists, journalists and marketing communication specialists.

Jess"Resonance is a group of technology, business and communications experts"

prcacouncil2023  CMS

Resonance is a proud member of the PRCA and holds its CMS accreditation. Our founding team members hold senior positions on the PRCA Council helping to share the future of the PR industry.

JOIN THE TEAM

We're always on the look-out for great talent to join the team. If you're an exceptional Account Director, Account Manager - or a grad looking to build a career in Tech PR - then get in touch!

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Find out more about our culture and the values that everyone who works for us embodies.

3 min read

Eight Ways AI Will Change PR

Eight Ways AI Will Change PR

Every sector and profession is being disrupted by technology. PR has not been left behind – to an extent. We changed gear from print to digital; our toolkit to reach our target audiences widened with the advent of social media; we have tools that could be integrated into the PR stack that can give us real value in terms of measurement.

Artificial intelligence (AI) in its many forms has the potential to transform the way we approach PR and marketing communications. Indeed, McKinsey estimates that AI will create up to $2.6 trillion in business value in marketing and sales.

Before we dive into some of the case studies in PR, it’s important to note that AI does not replace humans. It enhances and supports the work we do as humans, our knowledge, creativity and productivity. 

AI is already with us

Sometimes – particularly in the tabloid press - AI is portrayed as the stuff of science fiction but it already affects our everyday life. The technology that allows enables machines to perform cognitive tasks, from seeing, writing, moving, reading, analysing data, has many use-cases. From googling your closest sandwich shop to asking Alexa what the weather will be like.

AI can and will help PR. It will automate and augment our daily jobs. Here’s a list of things it can already do and will do. Do you have any to add to the list? Anything you think needs automating?

  1. Research and strategy: AI could be used to help you analyse the comms strategies of your competitors. It could also help you monitor print, broadcast and online channels, predicting emerging themes and potential issues.
  2. Creating reports: Report creation is a repetitive and time-consuming task, making it a good candidate for automation. By automating the factual tasks, we’ll have more time to consider what the results actually mean. Additionally, AI will see us using advanced sentiment analysis on media clippings and social posts/comments.
  3. Creating media lists: Media lists can take a huge amount of time, manually searching and building out the best list to pitch your client to. While there are tools out there already, none are perfect and require a lot of manual scrutiny. AI will help put together the most fitting press list for your objectives, from who you want to reach and the story you are selling in. Using AI, we may be able to find a way of targeting journalists in the most efficient way for media coverage.
  4. Pitching: At some point, AI will be able to help us create tailored pitches for journalists based on interests, past coverage, personalities, and trends.
  5. Using data to showcase why the journalist should care: It may be possible to support your pitch by adding predictive data about the popularity/demand for stories. We’ve certainly used insights into traffic to various opeds to re-pitch the publications.
  6. Writing press releases and OpEds: OpenAI recently launched GPT-3, the third-generation of its AI model that uses deep learning to produce human-like text. This could change the world of PR and marketing by automating articles and releases. It’s not there just yet, but if the creators get it right, it has the power to change not just the face of PR, but also journalism. We’re planning to test it out and report back. Watch this space.
  7. Automatic transcriptions: This has been in the pipeline for years but for non-technical conversations, it’s pretty good now. We already use it on Zoom, and its transcripts are great for capturing quotes and questions during press conferences and watercooler sessions. It also provides a great reference point if you need to cross-check actions following a strategy meeting.
  8. Translating audio into any language: We increasingly work across borders and languages – wouldn’t it be great if we had a babel fish-type device to allow us to speak to our colleagues in their native language? Actually the technology already exists Amazon Connect, Amazon’s cloud-connected call centre solution. It’s only a matter of time before this technology hits the mainstream - making multi-lingual communications even more seamless.

The opportunities for AI to augment the work of PR are endless. By automating the repetitive tasks – the tasks that are done many times throughout the month, we will have the opportunity to think more deeply about the strategic decisions, bringing more creativity and bigger impact to the work we create.

We need to make sure we are innovating and delivering the best to our clients. The good news is marketers believe in the power of data and using it to their advantage. Read more here about our research into marketers using data.

  

 

 

 

 

 

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