Recapping Our 2023 Resonance Retreat – Alignment, Innovation, and Looking Ahead
As the desert dust settles from our annual retreat to Morocco, we’re taking time to reflect on the discussions we had and the meaningful progress...
Find out how Resonance combines the art of storytelling with innovation, behavioural science, data science and first-hand technology expertise to deliver business outcomes.
We have entered a new epoch, one defined by data and AI. As industries increasingly rely on data to differentiate themselves from competitors and drive decision making, so too does the need for clear, precise, and impactful communication increase.
Resonance ensure messages are not only heard but resonate with the right audience, making them uniquely positioned to serve businesses in this transformative age.
"The intricacies of the data-driven landscape is written into the DNA of Resonance. We are built for the data economy."
Our Approach
We pride ourselves on taking a unique and innovative approach to every project we undertake. Our team of experts combines their extensive knowledge and experience to deliver exceptional results for our clients.
Our Expertise
We have a deep understanding and mastery of our craft. Our team of experts brings a wealth of knowledge and experience to the table, allowing us to tackle any project with confidence and precision.
We stay ahead of the curve by constantly staying updated on the latest industry trends and technologies. This enables us to provide innovative solutions that exceed expectations.
Our Vision
We envision a world where businesses thrive and excel, empowered by our innovative solutions and strategic approach. Our goal is to not only meet but exceed the expectations of our clients, helping them achieve their business objectives and stay ahead of the competition.
Every brand has its challenges, we're here to help.
Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.
With a proven track record of success, Resonance is your trusted partner for all your technical needs.
From AI to Cloud, Resonance proudly boasts a team of seasoned professionals with an unrivalled depth of technical expertise.
"In Tech PR we have a front row seat to the changing technology landscape. From Generative AI to Quantum, it's our job to insert our clients' voices into the narrative"
Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.
With a proven track record of success, Resonance is your trusted partner for all your marketing needs.
Resonance works with the challengers, the rebels and the innovators. Read about some of our work.
Resonance built a campaign built around Github data to find new insights around contribution to open source by the hyperscalers.
Resonance raised the national profile of this Bletchley Park-based museum to drive visitors and publicise its important mission to preserve the history of computing.
Data and insights have never been more crucial in a world plagued with uncertainty and complexity.
Resonance interviewed 100 analyst relations professionals and found Analyst Relations (AR) has become a central force that brings strategic, competitive edges to businesses.
"In a world where the only constant is change, how do tech brands stay one step ahead of the market? That's where Resonance comes in"
Wavelength is our regular podcast bringing you influential voices in B2B technology from journalists to marketing leaders .
Listen to our episode where we interviewed Seb Moss of DataCenterDynamics on all things Data Centre-related
Resonance is a B2B tech PR, AR and content marketing consultancy that helps brands grow.
Our passion and energy comes from the blurring of corporate reputation management and demand generation.
We are technology, business and communications experts made up of a team of computer scientists, journalists and marketing communication specialists.
"Resonance is a group of technology, business and communications experts"
Resonance is a proud member of the PRCA and holds its CMS accreditation. Our founding team members hold senior positions on the PRCA Council helping to share the future of the PR industry.
We're always on the look-out for great talent to join the team. If you're an exceptional Account Director, Account Manager - or a grad looking to build a career in Tech PR - then get in touch!
Find out more about our culture and the values that everyone who works for us embodies.
3 min read
Laura Brockbank : Apr 2, 2020 5:39:39 PM
In the last few weeks, life – and business – as we know it has changed beyond recognition. Coronavirus is threatening both our world’s health and economy, and consequently political and business agendas have changed dramatically.
This is being felt in every organisational area, including marketing and sales teams. With networking events postponed, meetings with prospects put on-hold, and marketing budgets under threat, the sales funnel can seem impossible to feed.
This is not the time, however, for marketing and sales activity to stop, but simply to pivot.
The UK government’s recent announcements to the public have been clear: stay inside, limit travel, work from home if you can. Instead of travelling for meetings and taking calls at the office, your prospects are at home.
While traditional forms of business activity may be curtailed, digital channels have skyrocketed. The specifics vary; Vodafone has reported internet usage has increased by more than 50 per cent, BT reports surges of 25-60 per cent, and Virgin Media’s daytime web traffic has allegedly more than doubled. The message, however, is clear: your customers – in fact everyone – are online right now.
People are utilising the internet for everything from work to socialising to researching their next purchase. In fact, the demand on home broadband services is so great that many remote workers are being advised to work flexible hours, and Ofcom has released tips for consumers to maximise their wi-fi capabilities.
Now is the time to invest in and focus on inbound activity, from content marketing to PR as lead drivers, making sure you’re speaking directly to your audience on the internet, wherever they are. So, where are they?;
Targeted marketing and PR can help your organisation to utilise these digital channels to showcase your work and expertise to the consumers who need to see it. Now is the time to build your content bank, using data to keep you and your output relevant. It could be demonstrating your company’s top tips on effective business continuity planning in a webinar, or a social media campaign on your organisation’s cloud product suite for remote working.
You want to become a trusted advisor for your clients and prospects. In this chaotic world – made even more disparate with the current coronavirus crisis – it’s important to adapt and keep pace with your audience. Marketing and PR help keep you connected with your current clients and opens doors to new ones. If you’re new to digital and content marketing, utilising platforms such as HubSpot can help guide you through and automate the process.
Ironically, with everyone at home and online, your audience is actually easier to reach than ever before: they’re just a click – or two – away.
If you’d like to speak to us about HubSpot or wider PR and Marketing strategies, get in touch!
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