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For The Challengers. The Rebels. The Innovators.

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Find out how Resonance combines the art of storytelling with innovation, behavioural science, data science and first-hand technology expertise to deliver business outcomes.

FOR THE DATA ECONOMY

We have entered a new epoch, one defined by data and AI. As industries increasingly rely on data to differentiate themselves from competitors and drive decision making, so too does the need for clear, precise, and impactful communication increase.

Resonance ensure messages are not only heard but resonate with the right audience, making them uniquely positioned to serve businesses in this transformative age.

 

tom-1"The intricacies of the data-driven landscape is written into the DNA of Resonance. We are built for the data economy."
WHY CHOOSE RESONANCE?

Our Approach

We pride ourselves on taking a unique and innovative approach to every project we undertake. Our team of experts combines their extensive knowledge and experience to deliver exceptional results for our clients.

Our Expertise

We have a deep understanding and mastery of our craft. Our team of experts brings a wealth of knowledge and experience to the table, allowing us to tackle any project with confidence and precision. 

We stay ahead of the curve by constantly staying updated on the latest industry trends and technologies. This enables us to provide innovative solutions that exceed expectations.

Our Vision

We envision a world where businesses thrive and excel, empowered by our innovative solutions and strategic approach. Our goal is to not only meet but exceed the expectations of our clients, helping them achieve their business objectives and stay ahead of the competition.

 

WHAT'S YOUR CHALLENGE?

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Every brand has its challenges, we're here to help.

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your technical needs. 

Explore our solutions to your marketing challenges.
EXPERTISE

From AI to Cloud, Resonance proudly boasts a team of seasoned professionals with an unrivalled depth of technical expertise.

tom-1"In Tech PR we have a front row seat to the changing technology landscape. From Generative AI to Quantum, it's our job to insert our clients' voices into the narrative"

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your marketing needs. 

Read our Case Studies
CASE STUDIES

Resonance works with the challengers, the rebels and the innovators. Read about some of our work.

BOOSTING AIVEN'S OPEN SOURCE CREDENTIALS

Aiven was looking to cement its open source credits, Resonance analysed terabytes of Github data to create a PR news story.

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LEVERAGING GLOBAL EMAIL CHANGES TO MAKE A NAME FOR EASYDMARC

When Google and Yahoo announced upcoming changes to their email policies, Resonance leveraged the news to raise EasyDMARC's global presence.

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Insights from Resonance

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News and views from the Resonance team.

Blog
Podcast
Research
RESEARCH:THE EXPANDING ROLE OF ANALYST RELATIONS IN THE DATA-DRIVEN BUSINESS LANDSCAPE

Data and insights have never been more crucial in a world plagued with uncertainty and complexity.

Resonance interviewed 100 analyst relations professionals and found Analyst Relations (AR) has become a central force that brings strategic, competitive edges to businesses.

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Claire-1"In a world where the only constant is change, how do tech brands stay one step ahead of the market? That's where Resonance comes in"
WAVELENGTH BY RESONANCE

Wavelength is our regular podcast bringing you influential voices in B2B technology from journalists to marketing leaders .

Listen to our episode where we interviewed Seb Moss of DataCenterDynamics on all things Data Centre-related

Seb Moss Wavelength

 
RESONANCE

Resonance is a B2B tech PR, AR and content marketing consultancy that helps brands grow.

Our passion and energy comes from the blurring of corporate reputation management and demand generation.

We are technology, business and communications experts made up of a team of computer scientists, journalists and marketing communication specialists.

Jess"Resonance is a group of technology, business and communications experts"

prcacouncil2023  CMS

Resonance is a proud member of the PRCA and holds its CMS accreditation. Our founding team members hold senior positions on the PRCA Council helping to share the future of the PR industry.

JOIN THE TEAM

We're always on the look-out for great talent to join the team. If you're an exceptional Account Director, Account Manager - or a grad looking to build a career in Tech PR - then get in touch!

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Find out more about our culture and the values that everyone who works for us embodies.

2 min read

Making a Splash with Your Funding Round Announcement: Top PR Tips

Making a Splash with Your Funding Round Announcement: Top PR Tips

Announcing a funding round is a significant milestone for any startup. It's a moment that not only celebrates your success but also positions you for future growth by attracting additional investors, customers, and talent. However, in today's competitive market, making a splash with your funding announcement requires a strategic and well-executed PR approach.   

Here are some top tips to ensure your announcement gets the attention it deserves. 

  1. Craft a Compelling Story 

At Resonance, we focus on building a compelling narrative that emphasises the impact of the funding round on various fronts: 

  • Business Impact: Highlight how the funding will accelerate your growth, enhance your product offerings, and expand your market reach enabling you to deliver your solution to your customers/clients challenges on wider scale and fulfil your vision and mission. 
  • Market Impact:  Showcase how your company is poised to disrupt or significantly contribute to your industry. 
  • Customer Impact: Include testimonials or case studies that demonstrate how your solutions benefit your customers. Nothing speaks louder than social proof.  
  • Societal Impact:  If applicable, connect your story to broader societal trends and issues, making your narrative resonate on a larger scale.  

Top Tip: Align your announcement with problem-solving for clients and visionary thought leadership. This gives you multiple angles to pitch to different media outlets. 

  1. Leverage Multiple Voices 

Incorporating a variety of perspectives strengthens your story: 

  • Investors: Lean into their credentials and what their investment means for your company. 
  • Founders: Share the vision and mission from the leadership team. 
  • Customers and Analysts: Include quotes and endorsements that add credibility and depth to your announcement.  

Top Tip: Use these diverse voices to build a comprehensive and engaging narrative that appeals to a broader audience. 

  1. Strategic Media Engagement: Timing is everything with a funding announcement. If you are pitching multiple countries, make sure it doesn’t fall on significant holidays or that you will be pitching against any big policy announcements or major conferences. 

Your media strategy should be well-planned and targeted: 

  • Exclusives: Offering an exclusive to a major publication like TechCrunch can generate significant traction and impact. 
  • Embargo Pitching: Engage journalists under embargo to give them time to prepare detailed stories, ensuring broader and more in-depth coverage. 
  • Broadcast Outreach: Aim for broadcast coverage to reach wider audiences. We’ve successfully secured broadcast spots for many funding rounds, amplifying their impact. 

Top Tip: Tailor your pitches to the preferences of your top journalist targets. Providing them with access to pitch decks or exclusive interviews can significantly enhance your chances of securing coverage.  

  1. Build a Detailed Timeline

A clear timeline helps coordinate the efforts of all stakeholders and sets you up for success: 

  • 3-4 Weeks Prior: Begin information gathering, finalise media plans, and draft press materials. 
  • 2 Weeks Prior: Secure approvals from all parties involved and start pitching under embargo. 
  • 1 Week Prior: Conduct pre-briefs with key journalists and finalize all logistics. 
  • Announcement Day: Release the news widely and manage follow-up interviews. 

Top Tip: Timing is crucial. Ensure all elements are ready and stakeholders are aligned to avoid last-minute scrambles. 

  1. Keep the Message Focused

While it’s tempting to include every detail about your business, focus on what’s most newsworthy: 

  • The investment figure and valuation. 
  • Key investors involved. 
  • How the funds will be used. 
  • The broader market impact. 

Top Tip: Connect these points back to people. Highlight how the funding will create jobs, support communities, or solve significant problems. 

The Resonance Approach 

At Resonance, we specialise in turning funding announcements into compelling stories that capture the attention of top-tier media. Our storytelling narrative focuses on the funding round's impact on the business, market, customers, and society at large. By aligning the announcement with bigger trends and problem-solving, we create multiple angles for media interest. Our strategic use of exclusive releases, embargo pitching, and broadcast outreach ensures maximum visibility and engagement. 

Success Stories 

We’ve supported numerous clients in making a significant impact with their funding announcements: 

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Elevating Pyramid Analytics Through Strategic PR for Series E Fundraise.

Read more

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Amplifying LatticeFlow's Market Presence through Tactica PR of its Series A. 

Read more

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Highlighting StructureFlow as a pioneering LegalTech startup with its Series A funding.

Are you preparing for a funding round and need expert PR support? Contact Resonance to ensure your announcement stands out and drives the impact you need.