Insights From Resonance

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Resonance Blog

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Brand (2)

4 min read

The Decline and Fall of the Spin Doctors: Why Transparency Wins in Today’s PR

When Alistair Campbell asked, “Why did PR get such a bad reputation?” in a 2013 Huffington Post op-ed, I’m sure the irony didn’t escape him. [i]

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5 min read

How Storytelling Drives Sales, Funding, and Visibility for Founders

In his book The Storytelling Animal, Jonathan Gottschall says: “We are, as a species, addicted to story. Even when the body goes to sleep, the mind...

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3 min read

How MSPs Can Maximise AI’s Opportunity with a Strategic PR Approach

Artificial Intelligence is no longer a theoretical concept; it is a present-day reality reshaping industries worldwide. From healthcare to finance,...

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