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Resonance Blog

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Marketing

3 min read

Why Social Media Must Earn Its Keep in 2025 and How to Make It

Social is still a priority channel for B2B marketing, but, as with all channels, it is under the microscope more than ever.

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2 min read

The Evolution of the PESO Model

Ever since Gini Dietrich developed the PESO Model© back in 2013, it has been invaluable to marketers and communicators. By integrating Paid, Earned,...

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2 min read

The CMO Playbook 2025: From Strategy to Execution, Where to Focus Your Digital Firepower

Today’s CMOs are facing no shortage of pressure - just look at our latest research. Budgets are tight. Content is everywhere. AI is accelerating...

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