Recapping Our 2023 Resonance Retreat – Alignment, Innovation, and Looking Ahead
As the desert dust settles from our annual retreat to Morocco, we’re taking time to reflect on the discussions we had and the meaningful progress...
Find out how Resonance combines the art of storytelling with innovation, behavioural science, data science and first-hand technology expertise to deliver business outcomes.
We have entered a new epoch, one defined by data and AI. As industries increasingly rely on data to differentiate themselves from competitors and drive decision making, so too does the need for clear, precise, and impactful communication increase.
Resonance ensure messages are not only heard but resonate with the right audience, making them uniquely positioned to serve businesses in this transformative age.
"The intricacies of the data-driven landscape is written into the DNA of Resonance. We are built for the data economy."
Our Approach
We pride ourselves on taking a unique and innovative approach to every project we undertake. Our team of experts combines their extensive knowledge and experience to deliver exceptional results for our clients.
Our Expertise
We have a deep understanding and mastery of our craft. Our team of experts brings a wealth of knowledge and experience to the table, allowing us to tackle any project with confidence and precision.
We stay ahead of the curve by constantly staying updated on the latest industry trends and technologies. This enables us to provide innovative solutions that exceed expectations.
Our Vision
We envision a world where businesses thrive and excel, empowered by our innovative solutions and strategic approach. Our goal is to not only meet but exceed the expectations of our clients, helping them achieve their business objectives and stay ahead of the competition.
Every brand has its challenges, we're here to help.
Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.
With a proven track record of success, Resonance is your trusted partner for all your technical needs.
From AI to Cloud, Resonance proudly boasts a team of seasoned professionals with an unrivalled depth of technical expertise.
"In Tech PR we have a front row seat to the changing technology landscape. From Generative AI to Quantum, it's our job to insert our clients' voices into the narrative"
Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.
With a proven track record of success, Resonance is your trusted partner for all your marketing needs.
Resonance works with the challengers, the rebels and the innovators. Read about some of our work.
Resonance built a campaign built around Github data to find new insights around contribution to open source by the hyperscalers.
Resonance raised the national profile of this Bletchley Park-based museum to drive visitors and publicise its important mission to preserve the history of computing.
Data and insights have never been more crucial in a world plagued with uncertainty and complexity.
Resonance interviewed 100 analyst relations professionals and found Analyst Relations (AR) has become a central force that brings strategic, competitive edges to businesses.
"In a world where the only constant is change, how do tech brands stay one step ahead of the market? That's where Resonance comes in"
Wavelength is our regular podcast bringing you influential voices in B2B technology from journalists to marketing leaders .
Listen to our episode where we interviewed Seb Moss of DataCenterDynamics on all things Data Centre-related
Resonance is a B2B tech PR, AR and content marketing consultancy that helps brands grow.
Our passion and energy comes from the blurring of corporate reputation management and demand generation.
We are technology, business and communications experts made up of a team of computer scientists, journalists and marketing communication specialists.
"Resonance is a group of technology, business and communications experts"
Resonance is a proud member of the PRCA and holds its CMS accreditation. Our founding team members hold senior positions on the PRCA Council helping to share the future of the PR industry.
We're always on the look-out for great talent to join the team. If you're an exceptional Account Director, Account Manager - or a grad looking to build a career in Tech PR - then get in touch!
Find out more about our culture and the values that everyone who works for us embodies.
LinkedIn has evolved significantly in recent years. The platform has become more casual, blurring the lines between personal and professional social media - and as a result, organisations need to rethink their engagement strategies.
Here are the essentials for thriving on LinkedIn today.
LinkedIn was once filled with formal posts, corporate updates, and polished CVs. But over time, the platform has adapted to the increasingly casual nature of digital interactions. Today, LinkedIn is not just a place to share your professional side but also to give glimpses of your personal self.
This change necessitates a new approach. Companies can no longer just share their business news into the void, expecting it to resonate with the audience. Rather, they need to consider how to be more authentic, approachable, and engaging. It's about showing the human side of your organisation, the people behind the brand, and the values that drive your actions.
The era of hiding behind a corporate shield is over. Today's LinkedIn audience craves transparency and authenticity. They want to understand who you are as an organisation, the principles you stand for, and the people that form your team. Sharing stories about your employees, their achievements, and the workplace culture can help build a more relatable brand image.
A transparent approach not only showcases your organisation as a good place to work but also as a reliable partner to do business with. It helps build trust, fostering stronger relationships with both current employees and potential collaborators.
Yes, LinkedIn is an excellent platform to share company updates and industry news. It's a way to demonstrate your knowledge, keep your network informed, and boost your brand's credibility. However, it should not be the only content you share.
Strive to create a balance between informational content and engaging, personable content. Sharing team experiences, behind-the-scenes moments, or opinion pieces on industry trends not only adds variety to your feed but also allows for deeper engagement with your audience.
Additionally, companies should aim to build a community, not just a following. Engage in meaningful conversations with your followers, respond to their comments, and participate in industry discussions. Being an active participant in your community fosters a sense of belonging among your followers and strengthens your brand's reputation.
The dynamics of LinkedIn have evolved, calling for a more authentic and casual approach. The platform is no longer just a hub for professional networking; it's a place where companies can showcase their authentic selves, be transparent, and build a community.
So, drop the corporate lingo, peel back the layers, and let your audience see the real you. Be relatable, be approachable, and most importantly, be genuine. After all, people connect with people, not faceless entities. That's the essence of LinkedIn best practices these days.
To learn more about effective LinkedIn strategies to boost your growth, download our latest report for free.
As the desert dust settles from our annual retreat to Morocco, we’re taking time to reflect on the discussions we had and the meaningful progress...
B2B Technology Buying If the B2B tech buying journey is an odyssey through treacherous waters, data is your compass. You don't need us to tell you...
Last week, Resonance ran the publicity for the seventh international edition of the Chatbot Summit, which was in the UK for the first time. As well...