Skip to the main content.
For The Challengers. The Rebels. The Innovators.

AdobeStock_573877829-smaller

Advisory
Public Relations
Analyst Relations
Social Listening
Content
Inbound

Find out how Resonance combines the art of storytelling with innovation, behavioural science, data science and first-hand technology expertise to deliver business outcomes.

FOR THE DATA ECONOMY

We have entered a new epoch, one defined by data and AI. As industries increasingly rely on data to differentiate themselves from competitors and drive decision making, so too does the need for clear, precise, and impactful communication increase.

Resonance ensure messages are not only heard but resonate with the right audience, making them uniquely positioned to serve businesses in this transformative age.

 

tom-1"The intricacies of the data-driven landscape is written into the DNA of Resonance. We are built for the data economy."
WHY CHOOSE RESONANCE?

Our Approach

We pride ourselves on taking a unique and innovative approach to every project we undertake. Our team of experts combines their extensive knowledge and experience to deliver exceptional results for our clients.

Our Expertise

We have a deep understanding and mastery of our craft. Our team of experts brings a wealth of knowledge and experience to the table, allowing us to tackle any project with confidence and precision. 

We stay ahead of the curve by constantly staying updated on the latest industry trends and technologies. This enables us to provide innovative solutions that exceed expectations.

Our Vision

We envision a world where businesses thrive and excel, empowered by our innovative solutions and strategic approach. Our goal is to not only meet but exceed the expectations of our clients, helping them achieve their business objectives and stay ahead of the competition.

 

WHAT'S YOUR CHALLENGE?

AdobeStock_565367297 (1)

Every brand has its challenges, we're here to help.

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your technical needs. 

Explore our solutions to your marketing challenges.
EXPERTISE

From AI to Cloud, Resonance proudly boasts a team of seasoned professionals with an unrivalled depth of technical expertise.

tom-1"In Tech PR we have a front row seat to the changing technology landscape. From Generative AI to Quantum, it's our job to insert our clients' voices into the narrative"

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your marketing needs. 

Read our Case Studies
CASE STUDIES

Resonance works with the challengers, the rebels and the innovators. Read about some of our work.

BOOSTING AIVEN'S OPEN SOURCE CREDENTIALS

Aiven-founders3-Mika-Hannu-Oskari-Heikki

Resonance built a campaign built around Github data to find new insights around contribution to open source by the hyperscalers.

THE NATIONAL MUSEUM OF COMPUTING

TNMOC-Mainframe Room

Resonance raised the national profile of this Bletchley Park-based museum to drive visitors and publicise its important mission to preserve the history of computing.

Insights from Resonance

AdobeStock_481139878smaller

News and views from the Resonance team.

Blog
Podcast
Research
RESEARCH:THE EXPANDING ROLE OF ANALYST RELATIONS IN THE DATA-DRIVEN BUSINESS LANDSCAPE

Data and insights have never been more crucial in a world plagued with uncertainty and complexity.

Resonance interviewed 100 analyst relations professionals and found Analyst Relations (AR) has become a central force that brings strategic, competitive edges to businesses.

Front-page1024_1-1

Claire-1"In a world where the only constant is change, how do tech brands stay one step ahead of the market? That's where Resonance comes in"
WAVELENGTH BY RESONANCE

Wavelength is our regular podcast bringing you influential voices in B2B technology from journalists to marketing leaders .

Listen to our episode where we interviewed Seb Moss of DataCenterDynamics on all things Data Centre-related

Seb Moss Wavelength

 
RESONANCE

Resonance is a B2B tech PR, AR and content marketing consultancy that helps brands grow.

Our passion and energy comes from the blurring of corporate reputation management and demand generation.

We are technology, business and communications experts made up of a team of computer scientists, journalists and marketing communication specialists.

Jess"Resonance is a group of technology, business and communications experts"

prcacouncil2023  CMS

Resonance is a proud member of the PRCA and holds its CMS accreditation. Our founding team members hold senior positions on the PRCA Council helping to share the future of the PR industry.

JOIN THE TEAM

We're always on the look-out for great talent to join the team. If you're an exceptional Account Director, Account Manager - or a grad looking to build a career in Tech PR - then get in touch!

morocco-team-desert

Find out more about our culture and the values that everyone who works for us embodies.

2 min read

Which verticals aren't just talking about COVID19: new analysis

Which verticals aren't just talking about COVID19: new analysis

We today released the results of our analysis of news output during the Coronavirus pandemic across nationals and trade press. It found an overwhelming focus on Coronavirus, headed by BBC News which devoted 83% of its output to COVID-19 coverage. However, in the verticals this was much more varied.

In the nationals, coronavirus is the main news focus. BBC News tops the list for COVID-19 output, but the Guardian and Daily Mail also share a high proportion of coronavirus content, especially considering the non-news commissioned features they run.

Daily Coronavirus Mentions - Nationals:

  • BBC News – 83%
  • Guardian – 64%
  • Daily Mail/Mail Online – 63%

image001

In the trade press, the output varies widely depending on the vertical. At one end of the spectrum, the travel press is devoting almost all its output to covering the various facets of the fallout of the coronavirus on the travel industry. Similarly, the retail press is highly focused on the pandemic, where it reports on the surge in demand in grocery sector and the struggle for survival for stores shut during the lockdown.

The outlier is the B2B technology press which is still very focused on its usual news output.

Paul Kunert, UK Editor at The Register, said: “We try to provide readers with a balanced diet of news and analysis - as always - and though we have dedicated column inches to COVID-19, we have steered clear of scare stories and are reporting on the impact the virus is having on the industry, how technology is being used to help people live their lives in the middle of a pandemic as well as the need-to-know facts. Readers come to us for a mixture of reasons and those have not changed.”

Weekly Coronavirus Articles – trade press:

image002

Emma King, Ensono’s European Marketing Director, said: “The media’s coverage of COVID-19 up until this point has been pretty representative of the business and marketing disruption all organisations are facing. However, as we move out of the initial phases of risk mapping, marketing departments need to focus on the longer term and consider how to optimise and transform for the future.

It is promising to see that B2B technology media has moved forward within this progressive framework. It’s vital that we continue to see some semblance of traditional news in vertical platforms as we try to find our new normal. I think the sensitivity of tone and sense of community that a lot of the coronavirus press has evoked during this global crisis, however, should be something we strive to keep and continue.”

Tom Fry, Head of Data Analytics at Resonance commented: “When you look at the data, it’s surprising to see how much of the news output is devoted to Coronavirus news, with an astonishing 5 out of every 6 articles on the BBC on the subject.

For the trade press, the proportion of the Coronavirus coverage correlates with the scale of the impact. In travel, which is essentially shut down, it’s almost the only topic the are reporting on. In B2B technology, it’s far less of a focus.

The pandemic is taking a lot of column inches in the national media. It’s also not surprising that the sectors most impacted by the crisis have more of a focus. However, for B2B technology and vertical business press, there is still a desire to write stories outside of the crisis. They don’t want everything tied back to a COVID-19 headline - especially shamelessly. Brands need to keep communicating beyond the Coronavirus headlines for the good of the economy when we emerge, albeit with more sensitivity.”

 

About the research

Mainstream media statistics based on analysis of the publication’s RSS feeds on Tuesday 7th April. Trade publications analysis based on analysing all articles output in the past week, and searching for a COVID-19 focus (1st – 7th April 2020). The trade publications analysed were Travel Weekly (Travel), Retail Week (Retail), FN London (Finance), Property Week (Property), SC Magazine UK (Security), The Register (B2B Technology).

Recapping Our 2023 Resonance Retreat – Alignment, Innovation, and Looking Ahead

Recapping Our 2023 Resonance Retreat – Alignment, Innovation, and Looking Ahead

As the desert dust settles from our annual retreat to Morocco, we’re taking time to reflect on the discussions we had and the meaningful progress...

Read More
A Data-Driven Approach to the Buyer's Journey in B2B Tech

A Data-Driven Approach to the Buyer's Journey in B2B Tech

B2B Technology Buying If the B2B tech buying journey is an odyssey through treacherous waters, data is your compass. You don't need us to tell you...

Read More
Why are in-person events valuable for journalists? Key insights from a recent conference

Why are in-person events valuable for journalists? Key insights from a recent conference

Last week, Resonance ran the publicity for the seventh international edition of the Chatbot Summit, which was in the UK for the first time. As well...

Read More