Cracking Broadcast Coverage: Strategies to get spokespeople in the spotlight
In the fast-paced world of communications, achieving broadcast coverage can often feel like an uphill battle. Every professional in this industry has...
Find out how Resonance combines the art of storytelling with innovation, behavioural science, data science and first-hand technology expertise to deliver business outcomes.
We have entered a new epoch, one defined by data and AI. As industries increasingly rely on data to differentiate themselves from competitors and drive decision making, so too does the need for clear, precise, and impactful communication increase.
Resonance ensure messages are not only heard but resonate with the right audience, making them uniquely positioned to serve businesses in this transformative age.
"The intricacies of the data-driven landscape is written into the DNA of Resonance. We are built for the data economy."
Our Approach
We pride ourselves on taking a unique and innovative approach to every project we undertake. Our team of experts combines their extensive knowledge and experience to deliver exceptional results for our clients.
Our Expertise
We have a deep understanding and mastery of our craft. Our team of experts brings a wealth of knowledge and experience to the table, allowing us to tackle any project with confidence and precision.
We stay ahead of the curve by constantly staying updated on the latest industry trends and technologies. This enables us to provide innovative solutions that exceed expectations.
Our Vision
We envision a world where businesses thrive and excel, empowered by our innovative solutions and strategic approach. Our goal is to not only meet but exceed the expectations of our clients, helping them achieve their business objectives and stay ahead of the competition.
Every brand has its challenges, we're here to help.
Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.
With a proven track record of success, Resonance is your trusted partner for all your technical needs.
From AI to Cloud, Resonance proudly boasts a team of seasoned professionals with an unrivalled depth of technical expertise.
"In Tech PR we have a front row seat to the changing technology landscape. From Generative AI to Quantum, it's our job to insert our clients' voices into the narrative"
Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.
With a proven track record of success, Resonance is your trusted partner for all your marketing needs.
Resonance works with the challengers, the rebels and the innovators. Read about some of our work.
Resonance built a campaign built around Github data to find new insights around contribution to open source by the hyperscalers.
Resonance raised the national profile of this Bletchley Park-based museum to drive visitors and publicise its important mission to preserve the history of computing.
Data and insights have never been more crucial in a world plagued with uncertainty and complexity.
Resonance interviewed 100 analyst relations professionals and found Analyst Relations (AR) has become a central force that brings strategic, competitive edges to businesses.
"In a world where the only constant is change, how do tech brands stay one step ahead of the market? That's where Resonance comes in"
Wavelength is our regular podcast bringing you influential voices in B2B technology from journalists to marketing leaders .
Listen to our episode where we interviewed Seb Moss of DataCenterDynamics on all things Data Centre-related
Resonance is a B2B tech PR, AR and content marketing consultancy that helps brands grow.
Our passion and energy comes from the blurring of corporate reputation management and demand generation.
We are technology, business and communications experts made up of a team of computer scientists, journalists and marketing communication specialists.
"Resonance is a group of technology, business and communications experts"
Resonance is a proud member of the PRCA and holds its CMS accreditation. Our founding team members hold senior positions on the PRCA Council helping to share the future of the PR industry.
We're always on the look-out for great talent to join the team. If you're an exceptional Account Director, Account Manager - or a grad looking to build a career in Tech PR - then get in touch!
Find out more about our culture and the values that everyone who works for us embodies.
They say that “content is king” – but considering how important content is nowadays as part of a sales and marketing programmes, it’s probably fairer to call it the “kingdom” rather than the “king”.
While in the past, content marketing was often just about setting yourself apart from your competitors, it has quickly evolved into a necessity amongst modern brands. Behind every great company is a wealth of valuable and relevant content that matches up precisely with their target audience.
So what exactly is all the hype about?
Support Sales and Generate Leads
Primers, guides and other high-quality content helps sales teams start conversations, answer questions, educate the market and win over even the most sceptical lead. Content in the form of valuable downloadable and shareable assets can also be used for generating and capturing lead information to feed your sales teams and channel partners.
Develop Higher Quality Leads
The ability to drive new revenue results is, in part, based on the quality of the audience created. Securing the best quality audience is done by using the right content to target, attract and engage the right high-value and relevant group.
Reach Prospects in a Different Way
People don’t want to be pitched; they want to be educated. And that’s exactly what content can do.
Done right, it’s the kind of marketing that doesn’t feel like marketing – a kind of marketing that doesn’t talk at your customers, but with them.
Improve Brand Reputation
In the modern crowded digital marketplace, it’s crucial that businesses develop trust with their prospective customers. When the content they see is appealing, enlightening, and useful, they come to trust the brand that has delivered that content. And it’s trust which, ultimately, drives sales.
Power your SEO
SEO plays an important part in improving visibility for your business online. However, if you want to improve SEO, you need to create optimised and quality content.
The more good content you have on your site, the more reasons you give visitors to linger and explore your online business' presence. Google monitors these times as one indicator that your site provides valuable content – that it’s trustworthy.
With more valuable content on your own site, you also give your brand the opportunity to rank for more keywords that target users are searching for on the search engines.
Differentiate
To be competitive in the market, customers need to perceive a business’s offering as being superior or particularly well-suited to their situation when compared to other similar offerings. It’s content which helps to convey that differentiation.
Showcase Subject Matter Expertise
Consumers want to know that they are dealing with experts who know the ins and outs of the industry. Content marketing allows your brand to demonstrate its expertise in the field while providing valuable knowledge that can help readers make a more educated purchasing decision.
This expertise doesn’t always involve reinventing the wheel; but it does, at the very least, mean explaining why the wheel is so vital.
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