Chatbot Summit round-up: Key learnings and more

This week, Resonance participated in the seventh international edition of the Chatbot Summit, which made its UK debut at ExCeL London on 11th-12th October. The much-anticipated summit attracted around 2000 delegates and 50 exhibitors from across the globe, and was an unmissable event for those in the field of Conversational AI and chatbots.

Attending this gathering of industry leaders offered Resonance a fantastic chance to dive deeper into the world of chatbots and generative AI. We were proud to be a Gold sponsor of the Chatbot Summit and facilitated many meaningful conversations with journalists on this pivotal topic during the event.

One of the highlights from the event was the panel discussion on Generative AI's Role in Shaping Tomorrow's Newsrooms, hosted by our very own Co-Managing Director, Tom Fry. During the session, Peter Ray Allison from ComputerWeekly and Stephanie Ball from ERP Today shared their insights, shedding light on the promise and challenges that generative AI brings to newsrooms.

Insights from the Event

Generative AI is evolving at breakneck speed and it's got the power to flip industries on their heads, especially the communications, news, and media sectors. The many speakers at the summit addressed the evolution of conversational AI tools like Chat GPT, and how they are shaking up industries.

Business leaders have been faced with a crucial decision: How can I best use generative AI to improve the experiences of my customers and employees?

Many speakers made it clear: organisations need to adapt or get left behind. They suggested that if stakeholders are wary about bringing AI into the mix, it's best to start small—but start now. Companies should look for areas where AI can make an instant impact, like customer service or product suggestions. Business leaders shouldn’t just chase the latest tech trend - remember, the aim in adopting this technology should be to boost the customer experience and improve the services your organisation offers.

Key Takeaways from the Panel Discussion

AI as the Modern Newsroom's Ally

AI-powered tools are a valuable part of journalist’s and communications professionals' toolkits in sifting through mountains of data, drawing insights, and weaving compelling narratives. The panel shed light on how chatbots and digital assistants are also redefining how their audience consumes and engages with news.

Fact, Fiction, and the Digital Balance

Generative tools can create realistic content. However, as the panel discussed, it’s the responsibility of the newsrooms to maintain the sanctity of truth. They discussed the strategies that allow newsrooms to leverage these technologies while ensuring content authenticity.

The Deepfake Challenge

The rise of deepfakes is a reality that can't be ignored, and makes navigating misinformation a complex issue. In the era of fake news and artificial intelligence-fabricated narratives, the role of public relations is crucial in building and protecting brand reputation, managing stakeholder relationships, and combating misinformation. The panel explored how public relations professionals and newsrooms are tackling this challenge, and the increased responsibility of journalists to counter misinformation.

Embracing Responsible AI Usage

Generative AI's bias was a hot topic at the summit, as well as the need for models that are trained on fair and accurate data. The panel tackled the need to educate journalists and communications professionals on using generative AI responsibly and ethically. However, it’s clear that the use of AI-powered tools have the potential to enrich journalism, provided integrity and trust remain at its core.

At Resonance, we're committed to using generative AI responsibly and ethically. AI has long been a tool used by marketing and PR professionals, but recent leaps in generative AI are taking content creation to the next level—and raising some big questions. We’re firm believers that generative AI has the potential to make the news cycle more fast-paced and engaging, as long as it’s used responsibly.

Conclusion

The Chatbot Summit provided a valuable opportunity to learn about the newest conversational AI trends, network with fellow professionals, and discover innovative products and services from industry leaders. Resonance was thrilled to sponsor the event, and can’t wait to lead in many more conversations in this fast-moving space.