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For The Challengers. The Rebels. The Innovators.

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Public Relations
Analyst Relations
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Find out how Resonance combines the art of storytelling with innovation, behavioural science, data science and first-hand technology expertise to deliver business outcomes.

FOR THE DATA ECONOMY

We have entered a new epoch, one defined by data and AI. As industries increasingly rely on data to differentiate themselves from competitors and drive decision making, so too does the need for clear, precise, and impactful communication increase.

Resonance ensure messages are not only heard but resonate with the right audience, making them uniquely positioned to serve businesses in this transformative age.

 

tom-1"The intricacies of the data-driven landscape is written into the DNA of Resonance. We are built for the data economy."
WHY CHOOSE RESONANCE?

Our Approach

We pride ourselves on taking a unique and innovative approach to every project we undertake. Our team of experts combines their extensive knowledge and experience to deliver exceptional results for our clients.

Our Expertise

We have a deep understanding and mastery of our craft. Our team of experts brings a wealth of knowledge and experience to the table, allowing us to tackle any project with confidence and precision. 

We stay ahead of the curve by constantly staying updated on the latest industry trends and technologies. This enables us to provide innovative solutions that exceed expectations.

Our Vision

We envision a world where businesses thrive and excel, empowered by our innovative solutions and strategic approach. Our goal is to not only meet but exceed the expectations of our clients, helping them achieve their business objectives and stay ahead of the competition.

 

WHAT'S YOUR CHALLENGE?

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Every brand has its challenges, we're here to help.

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your technical needs. 

Explore our solutions to your marketing challenges.
EXPERTISE

From AI to Cloud, Resonance proudly boasts a team of seasoned professionals with an unrivalled depth of technical expertise.

tom-1"In Tech PR we have a front row seat to the changing technology landscape. From Generative AI to Quantum, it's our job to insert our clients' voices into the narrative"

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your marketing needs. 

Read our Case Studies
CASE STUDIES

Resonance works with the challengers, the rebels and the innovators. Read about some of our work.

BOOSTING AIVEN'S OPEN SOURCE CREDENTIALS

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Resonance built a campaign built around Github data to find new insights around contribution to open source by the hyperscalers.

THE NATIONAL MUSEUM OF COMPUTING

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Resonance raised the national profile of this Bletchley Park-based museum to drive visitors and publicise its important mission to preserve the history of computing.

Insights from Resonance

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News and views from the Resonance team.

Blog
Podcast
Research
RESEARCH:THE EXPANDING ROLE OF ANALYST RELATIONS IN THE DATA-DRIVEN BUSINESS LANDSCAPE

Data and insights have never been more crucial in a world plagued with uncertainty and complexity.

Resonance interviewed 100 analyst relations professionals and found Analyst Relations (AR) has become a central force that brings strategic, competitive edges to businesses.

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Claire-1"In a world where the only constant is change, how do tech brands stay one step ahead of the market? That's where Resonance comes in"
WAVELENGTH BY RESONANCE

Wavelength is our regular podcast bringing you influential voices in B2B technology from journalists to marketing leaders .

Listen to our episode where we interviewed Seb Moss of DataCenterDynamics on all things Data Centre-related

Seb Moss Wavelength

 
RESONANCE

Resonance is a B2B tech PR, AR and content marketing consultancy that helps brands grow.

Our passion and energy comes from the blurring of corporate reputation management and demand generation.

We are technology, business and communications experts made up of a team of computer scientists, journalists and marketing communication specialists.

Jess"Resonance is a group of technology, business and communications experts"

prcacouncil2023  CMS

Resonance is a proud member of the PRCA and holds its CMS accreditation. Our founding team members hold senior positions on the PRCA Council helping to share the future of the PR industry.

JOIN THE TEAM

We're always on the look-out for great talent to join the team. If you're an exceptional Account Director, Account Manager - or a grad looking to build a career in Tech PR - then get in touch!

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Find out more about our culture and the values that everyone who works for us embodies.

2 min read

How PR helps sales

How PR helps sales

The B2B buying journey has changed. Buyers now have all the information they desire at their fingertips – search engines, social media, analyst reports, media and other digital channels. This has made it easy for buyers to independently research solutions to their problems, rather than waiting for sales teams to contact them and share insights.

PR, AR, marketing, content and sales all needs to work together for full impact on sales and revenue growth. By combining digital and traditional methods, you can ensure your brand is known, relevant and providing helpful information throughout your buyers journey.

The Buyer’s Journey:

  • Problem identification. “We need to do something.”
  • Solution exploration. “What’s out there to solve our problem?”
  • Requirements building. “What exactly do we need the purchase to do?”
  • Supplier selection. “Does this do what we want it to do?”
  • “We think we know the right answer, but we need to be sure.”
  • Consensus creation. “We need to get everyone on board.”

 

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To align marketing, PR and sales, it is important to use content, press articles and analyst reports to add to your outbound sales efforts. In the digital era, and with millennials becoming the main buyers of B2B technology, it is important to understand the changing buying cycle and the ways in which digital is used.

  • 67% of the buyer journey takes place on digital channels.
  • 75% of buyers say they use more sources to research and evaluate purchases.
  • 32% agrees they do not only notice targeted ads, but that they positively impacted their view of potential vendors.
  • B2B buyers spend only 17% of the consideration time meeting with potential suppliers.
  • When buyers are comparing multiple suppliers‚ the amount of time spent with any one sales rep may be only 5% or 6%.

While B2B technology companies are beginning to take advantage of digital and to explore how PR can tie directly into sales, there are still barriers to really driving this agenda forward, including knowledge and skills.

Multiple stakeholders, long lead cycles and complex digital interactions make B2B marketing complicated. By combining the right analytical skills, technology, content, communications and PR skills, B2B tech brands can help the buyer at every point of their journey – no matter how disjointed it might be. This requires a new way of thinking that places the customer at the heart of your programme.

As HubSpot partners, get in touch if you’d like more information on how to get going with a PR, AR and content programmes that aligns with sales and are measured on real ROI.

Here are the questions you need to ask to get the right PR programme rolling:

  1. Is your business obsessed with the customer?
  2. Do you really understand the customer journey?
  3. Are your data capabilities up to scratch?
  4. Do you have buy-in from stakeholders?
  5. Do you know which platform you should use?
  6. Does your organisation have the capabilities and skills to make marketing automation work?

 

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