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3 min read

Four Top Tips on Using Analyst Relations for Product Management

As the former head of EMEA at NEC, I led the charge on analyst relations and continue to work with organisations to deliver insights that direct product managers to their future.

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2 min read

Want to Get the Most Out of Analyst Relations? Well Look No Further: Training Courses Available

Analyst Relations is a key component in the enterprise technology buying journey. It can no longer be siloed to the corner of product management or...

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2 min read

Influencers: Beyond analysts and journalists | B2B technology ambassador programmes

Influencer marketing is a critical component of a technology vendors’ success. Recent research by Resonance found that IT decision makers are looking...

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