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Resonance Blog

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3 min read

Notes from a Zoom call: virtual PR training during a pandemic

COVID-19 has forced us all to adapt how we approach the fundamentals of our working life. Virtual is the new watchword of my career in 2020, as meetings, pitches for new business, and even the humble after work drinks all transition to Zoom or...

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1 min read

How to use Analyst Relations as part of your ABM strategy

ABM is a B2B strategy that concentrates sales and marketing resources on a clearly defined set of target accounts within a market. It employs...

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2 min read

Why Buyer Personas are important to successful inbound marketing

Inbound marketing is a methodology that is designed to draw potential customers in by propagating a human and empathetic vision of marketing. By...

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