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For The Challengers. The Rebels. The Innovators.

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Find out how Resonance combines the art of storytelling with innovation, behavioural science, data science and first-hand technology expertise to deliver business outcomes.

FOR THE DATA ECONOMY

We have entered a new epoch, one defined by data and AI. As industries increasingly rely on data to differentiate themselves from competitors and drive decision making, so too does the need for clear, precise, and impactful communication increase.

Resonance ensure messages are not only heard but resonate with the right audience, making them uniquely positioned to serve businesses in this transformative age.

 

tom-1"The intricacies of the data-driven landscape is written into the DNA of Resonance. We are built for the data economy."
WHY CHOOSE RESONANCE?

Our Approach

We pride ourselves on taking a unique and innovative approach to every project we undertake. Our team of experts combines their extensive knowledge and experience to deliver exceptional results for our clients.

Our Expertise

We have a deep understanding and mastery of our craft. Our team of experts brings a wealth of knowledge and experience to the table, allowing us to tackle any project with confidence and precision. 

We stay ahead of the curve by constantly staying updated on the latest industry trends and technologies. This enables us to provide innovative solutions that exceed expectations.

Our Vision

We envision a world where businesses thrive and excel, empowered by our innovative solutions and strategic approach. Our goal is to not only meet but exceed the expectations of our clients, helping them achieve their business objectives and stay ahead of the competition.

 

WHAT'S YOUR CHALLENGE?

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Every brand has its challenges, we're here to help.

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your technical needs. 

Explore our solutions to your marketing challenges.
EXPERTISE

From AI to Cloud, Resonance proudly boasts a team of seasoned professionals with an unrivalled depth of technical expertise.

tom-1"In Tech PR we have a front row seat to the changing technology landscape. From Generative AI to Quantum, it's our job to insert our clients' voices into the narrative"

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your marketing needs. 

Read our Case Studies
CASE STUDIES

Resonance works with the challengers, the rebels and the innovators. Read about some of our work.

BOOSTING AIVEN'S OPEN SOURCE CREDENTIALS

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Resonance built a campaign built around Github data to find new insights around contribution to open source by the hyperscalers.

THE NATIONAL MUSEUM OF COMPUTING

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Resonance raised the national profile of this Bletchley Park-based museum to drive visitors and publicise its important mission to preserve the history of computing.

Insights from Resonance

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News and views from the Resonance team.

Blog
Podcast
Research
RESEARCH:THE EXPANDING ROLE OF ANALYST RELATIONS IN THE DATA-DRIVEN BUSINESS LANDSCAPE

Data and insights have never been more crucial in a world plagued with uncertainty and complexity.

Resonance interviewed 100 analyst relations professionals and found Analyst Relations (AR) has become a central force that brings strategic, competitive edges to businesses.

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Claire-1"In a world where the only constant is change, how do tech brands stay one step ahead of the market? That's where Resonance comes in"
WAVELENGTH BY RESONANCE

Wavelength is our regular podcast bringing you influential voices in B2B technology from journalists to marketing leaders .

Listen to our episode where we interviewed Seb Moss of DataCenterDynamics on all things Data Centre-related

Seb Moss Wavelength

 
RESONANCE

Resonance is a B2B tech PR, AR and content marketing consultancy that helps brands grow.

Our passion and energy comes from the blurring of corporate reputation management and demand generation.

We are technology, business and communications experts made up of a team of computer scientists, journalists and marketing communication specialists.

Jess"Resonance is a group of technology, business and communications experts"

prcacouncil2023  CMS

Resonance is a proud member of the PRCA and holds its CMS accreditation. Our founding team members hold senior positions on the PRCA Council helping to share the future of the PR industry.

JOIN THE TEAM

We're always on the look-out for great talent to join the team. If you're an exceptional Account Director, Account Manager - or a grad looking to build a career in Tech PR - then get in touch!

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Find out more about our culture and the values that everyone who works for us embodies.

2 min read

THE ERA OF THE INFORMED BUYER: HOW TO INFLUENCE IT DECISION-MAKERS

THE ERA OF THE INFORMED BUYER: HOW TO INFLUENCE IT DECISION-MAKERS

In the modern day, where information is plentiful and only a Google search away, the simple task of making a purchase has become quite troublesome. The average person will spend hours researching to find the most immersive speakers or the comfiest running shoes, but what does this information overload mean for enterprise tech companies?

In April 2020, Resonance answered this question by asking 100 IT decision makers where they look for information, what influences them and what happens after they make a purchase. Unsurprisingly, B2B buyers are struggling to adjust to this fast-evolving market, with 77% describing their latest purchase as a very complex or difficult task. For businesses trying to stand out from the crowd, purely pushing out content is not going to do it. Marketers need to understand the process that buyers go through when making a decision, and the barriers therein, in order to effectively impact it.

On recognising a problem, 72% of buyers start their search for a solution in Google where they encounter the first barrier to making a purchase – finding credible information. In this early stage, buyers look to analyst reports, owned content and media to find authenticity. Therefore, it is important that companies build a dependable brand reputation within their market.

In the tech industry, reaching an internal consensus is the primary barrier to making a purchase. On average, one decision involves five people, but our research shows that more than 1 in 10 tech purchases require the approval of eleven or more individuals. This can make decisions incredibly challenging, and so PR and marketing teams must deliver clear, useful content to facilitate this process for buyers.

Nurtured leads on average increase sales opportunities by 20%. To be at an advantage over competitors, educational content from client case studies to blog posts must be evenly spread across all channels and align to produce one core message. By developing lead campaigns, companies will build a consistent message in the buyers’ mind, allowing them to better understand what is on offer and therefore, make a well-informed decision.

Brand positioning is particularly crucial at the final stage of decision-making as this is where 43% of planned purchases fall through. Remarkably, almost a quarter of these are lost due to a perceived lack of credibility among stakeholders, shedding light on the consequences of failing to deliver cohesive information throughout the buyers’ journey.

The final and perhaps most important insight from our research, however, is that all customers desire a continued stream of helpful content after they have made a purchase. Follow-up tips or training on how to use the product for example, will reassure customers that they have made the right decision and increase the likelihood of their future loyalty.

There is no better form of marketing that word of mouth and so staying front of mind in a positive way is crucial to generating happy customers; the ultimate marketing investment.

 For more insights, download the full report: The Era of the Informed Buyer or contact us: hello@resonancecrowd.com | +44 (0) 208 8193170New call-to-actionDownload eBook now

Recapping Our 2023 Resonance Retreat – Alignment, Innovation, and Looking Ahead

Recapping Our 2023 Resonance Retreat – Alignment, Innovation, and Looking Ahead

As the desert dust settles from our annual retreat to Morocco, we’re taking time to reflect on the discussions we had and the meaningful progress...

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A Data-Driven Approach to the Buyer's Journey in B2B Tech

A Data-Driven Approach to the Buyer's Journey in B2B Tech

B2B Technology Buying If the B2B tech buying journey is an odyssey through treacherous waters, data is your compass. You don't need us to tell you...

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Why are in-person events valuable for journalists? Key insights from a recent conference

Why are in-person events valuable for journalists? Key insights from a recent conference

Last week, Resonance ran the publicity for the seventh international edition of the Chatbot Summit, which was in the UK for the first time. As well...

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