Recapping Our 2023 Resonance Retreat – Alignment, Innovation, and Looking Ahead
As the desert dust settles from our annual retreat to Morocco, we’re taking time to reflect on the discussions we had and the meaningful progress...
Find out how Resonance combines the art of storytelling with innovation, behavioural science, data science and first-hand technology expertise to deliver business outcomes.
We have entered a new epoch, one defined by data and AI. As industries increasingly rely on data to differentiate themselves from competitors and drive decision making, so too does the need for clear, precise, and impactful communication increase.
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"The intricacies of the data-driven landscape is written into the DNA of Resonance. We are built for the data economy."
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We pride ourselves on taking a unique and innovative approach to every project we undertake. Our team of experts combines their extensive knowledge and experience to deliver exceptional results for our clients.
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We stay ahead of the curve by constantly staying updated on the latest industry trends and technologies. This enables us to provide innovative solutions that exceed expectations.
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We envision a world where businesses thrive and excel, empowered by our innovative solutions and strategic approach. Our goal is to not only meet but exceed the expectations of our clients, helping them achieve their business objectives and stay ahead of the competition.
Every brand has its challenges, we're here to help.
Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.
With a proven track record of success, Resonance is your trusted partner for all your technical needs.
From AI to Cloud, Resonance proudly boasts a team of seasoned professionals with an unrivalled depth of technical expertise.
"In Tech PR we have a front row seat to the changing technology landscape. From Generative AI to Quantum, it's our job to insert our clients' voices into the narrative"
Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.
With a proven track record of success, Resonance is your trusted partner for all your marketing needs.
Resonance works with the challengers, the rebels and the innovators. Read about some of our work.
Resonance built a campaign built around Github data to find new insights around contribution to open source by the hyperscalers.
Resonance raised the national profile of this Bletchley Park-based museum to drive visitors and publicise its important mission to preserve the history of computing.
Data and insights have never been more crucial in a world plagued with uncertainty and complexity.
Resonance interviewed 100 analyst relations professionals and found Analyst Relations (AR) has become a central force that brings strategic, competitive edges to businesses.
"In a world where the only constant is change, how do tech brands stay one step ahead of the market? That's where Resonance comes in"
Wavelength is our regular podcast bringing you influential voices in B2B technology from journalists to marketing leaders .
Listen to our episode where we interviewed Seb Moss of DataCenterDynamics on all things Data Centre-related
Resonance is a B2B tech PR, AR and content marketing consultancy that helps brands grow.
Our passion and energy comes from the blurring of corporate reputation management and demand generation.
We are technology, business and communications experts made up of a team of computer scientists, journalists and marketing communication specialists.
"Resonance is a group of technology, business and communications experts"
Resonance is a proud member of the PRCA and holds its CMS accreditation. Our founding team members hold senior positions on the PRCA Council helping to share the future of the PR industry.
We're always on the look-out for great talent to join the team. If you're an exceptional Account Director, Account Manager - or a grad looking to build a career in Tech PR - then get in touch!
Find out more about our culture and the values that everyone who works for us embodies.
2 min read
Daniel Harrington
:
Dec 7, 2022 5:24:57 PM
7th December, 2022 – We're back! This week, returning from hiatus, your hosts Daniel Harrington and Marin Counter discuss the biggest B2B technology news in recent weeks, and predict which headlines you should look out for next — all in the latest episode of Wavelength.
Find our last episode here.
Please enjoy and stay tuned for our next episode!
If you'd like to try out ChatGPT for yourself, click here: https://chat.openai.com/chat
Topics:
This week, we cover how Elon Musk's long-winded attempt to avoid buying Twitter ends in failure – resulting in a $44 billion acquisition beset by massive firing sprees, advertiser flight, a rise in hate speech, and pending ex-employee lawsuits. But is all as bad as it seems?
The cryptocurrency exchange FTX, once flying high with endorsements from athletes like Tom Brady, Steph Curry, and Naomi Osaka, flounders after CoinDesk's report reveals shady links with the owner's other company, Alameda Research. Founder Sam Bankman-Fried faces allegations of fraud and mismanagement of funds, telling media that he had "a bad month."
OpenAI, co-founded by Sam Altman and former board member Elon Musk, releases ChatGPT – a chatbot based on its latest GPT 3.5 update. Stunning media and the general public alike with its polish and ease of use, this model is a step forward in publicly-available AI large language models. ChatGPT is able to write academic essays, poetry, televangelism rants, and a numberless array of text samples. But what's it doing with the data that it collects? And is it as innocent as it first appears?
Where can I find Wavelength?
Wavelength is available on all major podcast platforms.
Sources:
Big advertisers including Amazon returning to Twitter, says report | Science & Tech News | Sky News
Crypto will survive the FTX collapse – but more scandals will follow | Kenneth Rogoff | The Guardian
Elon Musk Has Outfitted Twitter’s Headquarters With Bedrooms For Employees
Elon Musk takes control of Twitter in $44bn deal - BBC News
Engagement with Musk's tweets explodes post takeover
Ex-FTX boss Bankman-Fried: 'I didn't try to commit fraud' - BBC News
Ex-Twitter Employees Begin Lawyering Up To Face Elon Musk
Exclusive: Goldman Sachs on hunt for bargain crypto firms after FTX fiasco | Reuters
Here’s everything that went wrong with FTX - The Verge
Migration From Twitter Shows No Signs of Slowing Following Musk's Takeover: Report
New chatbot has everyone talking to it - BBC News
TechScape: Inside the $8bn FTX crypto scandal – and its real-world impact | Technology | The Guardian
The Brilliance and Weirdness of ChatGPT - The New York Times
Why Did FTX Collapse? Here’s What to Know. - The New York Times
Why the FTX scandal gets compared to Enron
Hate speech surged on Twitter after Elon Musk's takeover, new research shows | US News | Sky News
Elon Musk went on a firing frenzy at Twitter. Now he’s paying for it | Robert Reich | The Guardian
Attribution:
Music used under Creative Commons license: Covert Affair by Kevin MacLeod
Link: https://incompetech.filmmusic.io/song/3558-covert-affair
License: https://filmmusic.io/standard-license
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