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For The Challengers. The Rebels. The Innovators.

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Find out how Resonance combines the art of storytelling with innovation, behavioural science, data science and first-hand technology expertise to deliver business outcomes.

FOR THE DATA ECONOMY

We have entered a new epoch, one defined by data and AI. As industries increasingly rely on data to differentiate themselves from competitors and drive decision making, so too does the need for clear, precise, and impactful communication increase.

Resonance ensure messages are not only heard but resonate with the right audience, making them uniquely positioned to serve businesses in this transformative age.

 

tom-1"The intricacies of the data-driven landscape is written into the DNA of Resonance. We are built for the data economy."
WHY CHOOSE RESONANCE?

Our Approach

We pride ourselves on taking a unique and innovative approach to every project we undertake. Our team of experts combines their extensive knowledge and experience to deliver exceptional results for our clients.

Our Expertise

We have a deep understanding and mastery of our craft. Our team of experts brings a wealth of knowledge and experience to the table, allowing us to tackle any project with confidence and precision. 

We stay ahead of the curve by constantly staying updated on the latest industry trends and technologies. This enables us to provide innovative solutions that exceed expectations.

Our Vision

We envision a world where businesses thrive and excel, empowered by our innovative solutions and strategic approach. Our goal is to not only meet but exceed the expectations of our clients, helping them achieve their business objectives and stay ahead of the competition.

 

WHAT'S YOUR CHALLENGE?

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Every brand has its challenges, we're here to help.

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your technical needs. 

Explore our solutions to your marketing challenges.
EXPERTISE

From AI to Cloud, Resonance proudly boasts a team of seasoned professionals with an unrivalled depth of technical expertise.

tom-1"In Tech PR we have a front row seat to the changing technology landscape. From Generative AI to Quantum, it's our job to insert our clients' voices into the narrative"

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your marketing needs. 

Read our Case Studies
CASE STUDIES

Resonance works with the challengers, the rebels and the innovators. Read about some of our work.

BOOSTING AIVEN'S OPEN SOURCE CREDENTIALS

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Resonance built a campaign built around Github data to find new insights around contribution to open source by the hyperscalers.

THE NATIONAL MUSEUM OF COMPUTING

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Resonance raised the national profile of this Bletchley Park-based museum to drive visitors and publicise its important mission to preserve the history of computing.

Insights from Resonance

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News and views from the Resonance team.

Blog
Podcast
Research
RESEARCH:THE EXPANDING ROLE OF ANALYST RELATIONS IN THE DATA-DRIVEN BUSINESS LANDSCAPE

Data and insights have never been more crucial in a world plagued with uncertainty and complexity.

Resonance interviewed 100 analyst relations professionals and found Analyst Relations (AR) has become a central force that brings strategic, competitive edges to businesses.

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Claire-1"In a world where the only constant is change, how do tech brands stay one step ahead of the market? That's where Resonance comes in"
WAVELENGTH BY RESONANCE

Wavelength is our regular podcast bringing you influential voices in B2B technology from journalists to marketing leaders .

Listen to our episode where we interviewed Seb Moss of DataCenterDynamics on all things Data Centre-related

Seb Moss Wavelength

 
RESONANCE

Resonance is a B2B tech PR, AR and content marketing consultancy that helps brands grow.

Our passion and energy comes from the blurring of corporate reputation management and demand generation.

We are technology, business and communications experts made up of a team of computer scientists, journalists and marketing communication specialists.

Jess"Resonance is a group of technology, business and communications experts"

prcacouncil2023  CMS

Resonance is a proud member of the PRCA and holds its CMS accreditation. Our founding team members hold senior positions on the PRCA Council helping to share the future of the PR industry.

JOIN THE TEAM

We're always on the look-out for great talent to join the team. If you're an exceptional Account Director, Account Manager - or a grad looking to build a career in Tech PR - then get in touch!

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Find out more about our culture and the values that everyone who works for us embodies.

3 min read

What next for open banking after Brexit?

What next for open banking after Brexit?

Two prime ministers and two general elections later, the United Kingdom left the European Union on 31 January 2020. After years of political uncertainty about the nation’s future, the first step about whether or not to leave the EU seemed to be settled.

Businesses are now looking to negotiators in London and Brussels for signs about how each side will approach the upcoming trade negotiations. During this transition period, lasting until 31 December 2020, EU rules will continue to apply in the UK to ease the two blocs – in theory – into a new trade agreement.

Banking will be right at the top of the agenda. As firms in the UK, and on the continent, continue to use open banking to create innovative new ways to deliver banking services, how will Brexit factor into their future plans?

UK as a global leader

Many industry professionals point to the UK as a leader in the field of open banking – irrespective of Brexit. The Retail Markets Investigation Order 2017 (CMA Order) brought in regulations mandating the 9 largest banks in Great Britain and NI to give their customers the ability to share their data with authorised third parties – utilising Application Performance Interfaces (APIs). The CMA order epitomised how a regulation-heavy model can compel banks to modernise their services and drive competition in the marketplace.

Indeed, 2019 was a bumper year for the UK open banking ecosystem. According to official data, in 2019 UK open banking hit the one million users mark, regulated providers grew to 204, and there were 1.25 billion API calls within the ecosystem.

This fits into a broader picture of growth for the UK fintech economy. Venture capital investment in UK-based fintech firms reached $4.9 billion in 2019, an increase of 38% year on year. Investment at this scale has powered London into a global position of leadership in fintech, matched only by New York. This has a lot to do with the rise of open banking.

Daniel Kjellén, the co-founder and CEO of Swedish-headquartered open banking firm Tink, recently told Business Cloud that he believed that “the UK is charging ahead of the rest of Europe in its open banking journey.” He maintained that organisations like Tink were committed to keep using open banking technology to enrich and streamline the banking experience for UK customers.

The UK is now pushing ahead from open banking into “open finance” more broadly. There is currently a Call for Input on the subject from the Financial Conduct Authority (FCA), as the UK pushes to keep revolutionising new products and services using customers’ financial data.

Future difficulties

There are uncertainties ahead for UK firms and their long-term capabilities to keep delivering open banking services to the wider EU market. Talent is one important issue, with businesses urgently pushing the UK government to not obstruct the flow of fintech talent into the UK – or risk putting the nation’s status as a fintech champion at risk.

Organisations will be particularly mindful about any divergence made by the UK government from several key pieces of EU legislation. The EU Payment Services Directive 2 (PSD2), brought in from September 2018, introduced open banking requirements across the EU – going beyond the CMA Order’s focus on current accounts and into payment accounts and methods. The other important piece of legislation is the General Data Protection Regulation (GDPR), bringing in new rights connected to EU citizens’ personal data.

The EU made clear that they expect close alignment with their regulations in UK law if they are to grant financial services access to the single market. Meanwhile, PM Boris Johnson’s government has been pushing hard for permanent “equivalence” of access between the UK and EU – whilst still allowing some divergence on regulations.

EU negotiators have been very lukewarm to this idea. “There will not be general, ongoing open-ended equivalence of the financial markets,” Michel Barnier, Chief EU Brexit negotiator, told the European Parliament. EU officials currently stress that they want to protect the Single Market and retain the right to withdraw equivalence – perhaps with just a few weeks’ notice.

Whilst trade talks unfold, banks in the UK and across the EU have adjusted to the new post-Brexit reality. UK organisations have now lost the ‘passporting’ rights that gave them the ability to do business across the EU, with similar new barriers for firms in the EU hoping to do business in Britain. This has prompted some financial organisations to set up bases in the EU. Paris is one of several EU financial hubs to benefit from Brexit, attracting 4,000 financial services jobs since 2016. In parallel, 1,441 EU-based firms have applied to the FCA for temporary permission to operate in the UK – they then have three years to acquire a formal license.

Looking ahead, the picture for open banking after Brexit is not black and white. The UK banking sector continues to thrive, attracting plenty of investment and driving innovation worldwide in open banking and e-commerce more widely. The great uncertainty, however, lies in what manner the UK banking sector will be able to do business with the EU Single Market. We will likely learn more in the weeks and months ahead as talks start in earnest – many in the City will be intrigued to see the Brexit vision of the new chancellor Rishi Sunak.

The date in the mind of many businesses’ post-Brexit plans will be 30 June 2020 – the last date when the EU and UK can extend the transition period.

Recapping Our 2023 Resonance Retreat – Alignment, Innovation, and Looking Ahead

Recapping Our 2023 Resonance Retreat – Alignment, Innovation, and Looking Ahead

As the desert dust settles from our annual retreat to Morocco, we’re taking time to reflect on the discussions we had and the meaningful progress...

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A Data-Driven Approach to the Buyer's Journey in B2B Tech

A Data-Driven Approach to the Buyer's Journey in B2B Tech

B2B Technology Buying If the B2B tech buying journey is an odyssey through treacherous waters, data is your compass. You don't need us to tell you...

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Why are in-person events valuable for journalists? Key insights from a recent conference

Why are in-person events valuable for journalists? Key insights from a recent conference

Last week, Resonance ran the publicity for the seventh international edition of the Chatbot Summit, which was in the UK for the first time. As well...

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