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For The Challengers. The Rebels. The Innovators.


Public Relations
Analyst Relations
Social Listening

Find out how Resonance combines the art of storytelling with innovation, behavioural science, data science and first-hand technology expertise to deliver business outcomes.


We have entered a new epoch, one defined by data and AI. As industries increasingly rely on data to differentiate themselves from competitors and drive decision making, so too does the need for clear, precise, and impactful communication increase.

Resonance ensure messages are not only heard but resonate with the right audience, making them uniquely positioned to serve businesses in this transformative age.


tom-1"The intricacies of the data-driven landscape is written into the DNA of Resonance. We are built for the data economy."

Our Approach

We pride ourselves on taking a unique and innovative approach to every project we undertake. Our team of experts combines their extensive knowledge and experience to deliver exceptional results for our clients.

Our Expertise

We have a deep understanding and mastery of our craft. Our team of experts brings a wealth of knowledge and experience to the table, allowing us to tackle any project with confidence and precision. 

We stay ahead of the curve by constantly staying updated on the latest industry trends and technologies. This enables us to provide innovative solutions that exceed expectations.

Our Vision

We envision a world where businesses thrive and excel, empowered by our innovative solutions and strategic approach. Our goal is to not only meet but exceed the expectations of our clients, helping them achieve their business objectives and stay ahead of the competition.



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Every brand has its challenges, we're here to help.

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your technical needs. 

Explore our solutions to your marketing challenges.

From AI to Cloud, Resonance proudly boasts a team of seasoned professionals with an unrivalled depth of technical expertise.

tom-1"In Tech PR we have a front row seat to the changing technology landscape. From Generative AI to Quantum, it's our job to insert our clients' voices into the narrative"

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your marketing needs. 

Read our Case Studies

Resonance works with the challengers, the rebels and the innovators. Read about some of our work.



Resonance built a campaign built around Github data to find new insights around contribution to open source by the hyperscalers.


TNMOC-Mainframe Room

Resonance raised the national profile of this Bletchley Park-based museum to drive visitors and publicise its important mission to preserve the history of computing.

Insights from Resonance


News and views from the Resonance team.


Data and insights have never been more crucial in a world plagued with uncertainty and complexity.

Resonance interviewed 100 analyst relations professionals and found Analyst Relations (AR) has become a central force that brings strategic, competitive edges to businesses.


Claire-1"In a world where the only constant is change, how do tech brands stay one step ahead of the market? That's where Resonance comes in"

Wavelength is our regular podcast bringing you influential voices in B2B technology from journalists to marketing leaders .

Listen to our episode where we interviewed Seb Moss of DataCenterDynamics on all things Data Centre-related

Seb Moss Wavelength


Resonance is a B2B tech PR, AR and content marketing consultancy that helps brands grow.

Our passion and energy comes from the blurring of corporate reputation management and demand generation.

We are technology, business and communications experts made up of a team of computer scientists, journalists and marketing communication specialists.

Jess"Resonance is a group of technology, business and communications experts"

prcacouncil2023  CMS

Resonance is a proud member of the PRCA and holds its CMS accreditation. Our founding team members hold senior positions on the PRCA Council helping to share the future of the PR industry.


We're always on the look-out for great talent to join the team. If you're an exceptional Account Director, Account Manager - or a grad looking to build a career in Tech PR - then get in touch!


Find out more about our culture and the values that everyone who works for us embodies.

2 min read

Why the way we measure PR needs to change

Why the way we measure PR needs to change

In the digital era, the measurement of PR needs to change. While AVE is no longer an accepted measurement, the impact of B2B tech PR is still undervalued because as an industry – in a data-driven world – we have failed to crack the way we measure and report.

PR activity covers the full spectrum of paid, earned, shared, and owned media. As an industry, we need to develop programmes that make use of these channels and that integrates into the wider organisational goals, usually of growth and sales.

To really create campaigns that impact an organisation we need to be able to measure, not just to show impact from particular campaigns, but to evolve and generate highly effective activity that moves the needle and makes all stakeholders happy, from the board to CFO, COO, CEO and the PR teams.

And while the industry is lagging behind in its approach to measure, all this is possible with the right skills, tools and processes. In the digital age, we can measure impact in real ROI. 

While number of clippings, share of voice and sentiment all has its place as a measurement when speaking to marketing teams, we need to be brave and develop campaigns that have the wider business objectives at their heart, and find ways to measure and prove our value.

Here at Resonance, we have launched the #DataDareYou campaign to challenge ourselves, our clients, our industry to get data smart.

Here are my top tips for starting a data-driven approach:

  1. Understand the business goals. For example, a 20% increase in revenue.
  2. Work out how your PR campaign will help achieve that goal. For example, we will bring 30 MQLs this quarter through this campaign. Think about the channels to get the message out there - more than ever, PR needs to work in harmony with paid promotion and your contacts database.
  3. Establish what will drive prospects into the funnel; content is king here and speaking to the motivations of your target buyer is something we have always done as PRs ( it’s in our DNA.) Use it to succeed.
  4. Work out how you will measure this and what tools you will use. Some of your clients will have a CRM system established. We are HubSpot partners and trained in Marketo too. We use digital marketing tactics to implement PR campaigns and measure impact.
  5. Work out what questions you need to ask of the data to prove value.
  6. Measure, report and use this reporting to learn and create even more impactful campaigns. Turn insights into action.

We DataDareYou to take a fearless approach to your programmes and measurement.

If you’d like to discuss how you can use data in your programmes, get in touch for a free 20-minute consultation by emailing


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