Taking Boost.ai into the UK's financial press

Boost.ai brought its Nordic success to the UK, and we turned its banking and insurance customer stories into 67 articles in the programme's first 10 months.

Boost.ai is an enterprise conversational AI platform that helps businesses automate customer conversations at scale. Its virtual agents consistently resolve more than 90 percent of queries and handle thousands of conversations every day.

Taking a Nordic track record into larger European markets

Boost.ai had an outstanding list of customers in its home market of Norway. It wanted help to break into the larger markets of Europe, using its Nordic success as the way in.

Customer stories backed by a view on AI in finance

Our plan paired Boost.ai's strong customer stories in banking and insurance with a clear point of view on conversational AI in finance.

A steady flow of press releases formed the base of the programme, covering a new CEO as well as customer stories and partner news.

When ChatGPT arrived, we positioned Boost.ai as the company with the know-how to explain how large language models and generative AI could work in chatbots.

“Resonance has been an invaluable partner in our journey to expand into the UK market. Their deep industry expertise and knowledge have proven instrumental in boosting our presence and establishing us as a thought leader in the conversational and wider AI space. We couldn't be happier with the outstanding service they've provided."

Tulika Dhawan

Director of Marketing, Boost.ai

Coverage in the titles Boost.ai's buyers read

Boost.ai was covered across its target media, with highlights in The Banker, Finextra, Verdict and BetaNews.

A recognised voice on conversational AI