- 4 hours
- from pitch to a published byline
- 123
- pitches to supply chain and business journalists
- 54%
- opened them, 66 of 123
The brief
The client provides supply chain risk software to operations and procurement leaders, who read a small number of trade titles closely and are more persuaded by a named executive explaining a real disruption than by any product claim.
Supply chain news arrives constantly and most of it isn't worth commenting on, so the skill lies in choosing the hooks that are big enough to carry a point of view.
How it ran, August 2026
- 7 Aug
12:29Toyota plant closures pitched to 67 journalists; 37 open it - 7 Aug
16:32Supply Chain IT publishes it as a bylined article, four hours later - 25 AugUS tariffs commentary sent to 56 journalists; 29 open it
- 28 AugSupply Chain Digital quotes a second executive at length
Toyota plant closures
We pitched the comment at 12:29 to 67 journalists, and 37 of them opened it. That afternoon Supply Chain IT published the piece under a client executive's byline, using the pitch's subject line as its headline. The piece went live at 16:32, four hours after the pitch.
Supply Chain IT, 7 August. Published as a bylined article.
US tariffs and global trade
The tariffs comment went to 56 journalists and 29 of them opened it. Three days later Supply Chain Digital, which has 98,000 monthly readers and was on the pitch list, quoted a second client executive at length in its analysis of the US and Canada trade dispute.
Why it worked
Two client executives appeared in trade features within three weeks, each on a different subject. Trade journalists are short of expert comment and will use it when it arrives quickly and in publishable form. A subject line that becomes the headline shows the piece arrived ready to run.