Howspace's survey of more than 3,000 workers in seven countries won 22 pieces of coverage, more than 45% in tier one press, and a mention in Inc Magazine.
Showing Howspace's expertise in collaboration
Howspace is a leading AI-powered collaboration platform that helps organisations bring their people together to learn, collaborate and make decisions that move them forward. It draws on decades of experience in leading organisational change, and it works with global enterprises, learning institutions and NGOs across many teams and countries.
Challenge
Howspace wanted press coverage that carried its key messages and built momentum, so that top-tier media would see it as a leader in the collaborative impact category.
Strategy
We suggested independent research to give Howspace a strong base for its media outreach.
- We designed a survey that got to the heart of workers' concerns and analysed the responses, which came from more than 3,000 people in 15 industries across seven countries.
- Once the findings were final, we drew out the key headlines and wrote three press releases on the issues facing the global workforce.
- The campaign positioned Howspace as an expert in collaboration, with the data supporting its reputation for insight.
We then ran global media outreach to tier one publications that focus on the workplace.
Results
We secured 22 pieces of coverage, beating the project's KPIs. It ran in HR, technology, business, healthcare and education press in the UK and the US, and more than 45 per cent of it appeared in tier one titles. Total circulation passed 13,520,135, with an average circulation of 614,552.
Howspace also built relationships with targeted analysts at Forrester and IDC.
Inc Magazine used the report as evidence in an industry feature, which strengthened Howspace's reputation as a trusted source in the wider media. Inc has a domain authority of 92 and a monthly audience of 12,300,000.
