- 70%
- of the 160 pitches were opened, 112 of them
- 7
- stories on launch day, led by Computer Weekly and ISPreview
- 856k
- combined monthly readers of the four biggest titles
The brief
The client is a UK business connectivity provider whose research found that nearly half of UK businesses have had a fault where no supplier would take responsibility, which speaks directly to a frustration its buyers recognise.
Research only lands when journalists have time to use it. A release sent on launch morning competes with everything else in the inbox, whereas findings sent under embargo a week early can be read, checked and planned into the week's schedule.
What we did
We briefed the findings under embargo to 93 journalists at 45 outlets a week before launch, and then pitched a second wave to 67 more journalists on launch morning.
How it ran, August and September 2026
- 24 Aug
10:49Embargoed findings go to 93 journalists at 45 outlets - 24 Aug
11:51Computer Weekly opens it, about an hour after it lands - 1 Sep
08:53Launch-morning pitch to 67 more journalists; 58 open it - 1 Sep
09:00The embargo lifts and ISPreview publishes on the hour - 1 SepComputer Weekly, Telecoms.com, Datacentre Solutions and three more follow
Computer Weekly · 1 September 2026UK businesses challenged by accountability when connectivity failsOn both the embargoed and the launch list. 353,000 monthly readers.Read it on Computer Weekly →
ISPreview · 1 September 2026Who is Responsible When Broadband Fails - 45 Percent of UK Businesses Don’t KnowPublished on the hour, the moment the embargo lifted. 363,000 monthly readers.Read it on ISPreview →Where else it ran
Telecoms.com, which was pitched in both waves, ran the findings the same day to its 123,000 monthly readers, and Datacentre Solutions and three more titles followed.
Why it worked
The finding described a problem readers recognise, and it reached the right journalists with enough time to use it. The week under embargo made the difference, because by the time the news was public the key titles had already read the findings and planned their stories.