- 70%
- of the 160 pitches were opened, 112 of them
- 7
- stories on launch day, led by Computer Weekly and ISPreview
- 856k
- combined monthly readers of the four biggest titles
The brief
The client is a UK business connectivity provider. Its research found that nearly half of UK businesses have had a fault where no supplier would take responsibility, a finding that speaks directly to a frustration its buyers recognise.
Research only works if journalists have time with it. Sent on the morning of launch it competes with everything else in the inbox; sent under embargo a week early it can be read, checked and planned into the schedule.
What we did
We briefed the findings under embargo to 93 journalists at 45 outlets a week ahead, then pitched a second wave on launch morning to 67 more.
How it ran, August and September 2026
- 24 Aug
10:49Embargoed findings go to 93 journalists at 45 outlets - 24 Aug
11:51Computer Weekly opens it, about an hour after it lands - 1 Sep
08:53Launch-morning pitch to 67 more journalists; 58 open it - 1 Sep
09:00The embargo lifts. ISPreview publishes on the hour - 1 SepComputer Weekly, Telecoms.com, Datacentre Solutions and three more follow
Computer Weekly · 1 September 2026UK businesses challenged by accountability when connectivity failsOn both the embargoed and the launch list. 353,000 monthly readers.Read it on Computer Weekly →
ISPreview · 1 September 2026Who is Responsible When Broadband Fails - 45 Percent of UK Businesses Don’t KnowPublished on the hour, the moment the embargo lifted. 363,000 monthly readers.Read it on ISPreview →Where else it ran
Telecoms.com was pitched in both waves and ran the findings the same day, to 123,000 monthly readers. Datacentre Solutions and three more titles followed.
Why it worked
A finding people recognise, given to the right journalists with enough time to use it. The week of embargo did the work: by the time the news was public, the titles that mattered had already read it and decided to run it.