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For The Challengers. The Rebels. The Innovators.

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Find out how Resonance combines the art of storytelling with innovation, behavioural science, data science and first-hand technology expertise to deliver business outcomes.

FOR THE DATA ECONOMY

We have entered a new epoch, one defined by data and AI. As industries increasingly rely on data to differentiate themselves from competitors and drive decision making, so too does the need for clear, precise, and impactful communication increase.

Resonance ensure messages are not only heard but resonate with the right audience, making them uniquely positioned to serve businesses in this transformative age.

 

tom-1"The intricacies of the data-driven landscape is written into the DNA of Resonance. We are built for the data economy."
WHY CHOOSE RESONANCE?

Our Approach

We pride ourselves on taking a unique and innovative approach to every project we undertake. Our team of experts combines their extensive knowledge and experience to deliver exceptional results for our clients.

Our Expertise

We have a deep understanding and mastery of our craft. Our team of experts brings a wealth of knowledge and experience to the table, allowing us to tackle any project with confidence and precision. 

We stay ahead of the curve by constantly staying updated on the latest industry trends and technologies. This enables us to provide innovative solutions that exceed expectations.

Our Vision

We envision a world where businesses thrive and excel, empowered by our innovative solutions and strategic approach. Our goal is to not only meet but exceed the expectations of our clients, helping them achieve their business objectives and stay ahead of the competition.

 

WHAT'S YOUR CHALLENGE?

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Every brand has its challenges, we're here to help.

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your technical needs. 

Explore our solutions to your marketing challenges.
EXPERTISE

From AI to Cloud, Resonance proudly boasts a team of seasoned professionals with an unrivalled depth of technical expertise.

tom-1"In Tech PR we have a front row seat to the changing technology landscape. From Generative AI to Quantum, it's our job to insert our clients' voices into the narrative"

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your marketing needs. 

Read our Case Studies
CASE STUDIES

Resonance works with the challengers, the rebels and the innovators. Read about some of our work.

BOOSTING AIVEN'S OPEN SOURCE CREDENTIALS

Aiven was looking to cement its open source credits, Resonance analysed terabytes of Github data to create a PR news story.

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LEVERAGING GLOBAL EMAIL CHANGES TO MAKE A NAME FOR EASYDMARC

When Google and Yahoo announced upcoming changes to their email policies, Resonance leveraged the news to raise EasyDMARC's global presence.

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Insights from Resonance

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News and views from the Resonance team.

Blog
Podcast
Research
RESEARCH:THE EXPANDING ROLE OF ANALYST RELATIONS IN THE DATA-DRIVEN BUSINESS LANDSCAPE

Data and insights have never been more crucial in a world plagued with uncertainty and complexity.

Resonance interviewed 100 analyst relations professionals and found Analyst Relations (AR) has become a central force that brings strategic, competitive edges to businesses.

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Claire-1"In a world where the only constant is change, how do tech brands stay one step ahead of the market? That's where Resonance comes in"
WAVELENGTH BY RESONANCE

Wavelength is our regular podcast bringing you influential voices in B2B technology from journalists to marketing leaders .

Listen to our episode where we interviewed Seb Moss of DataCenterDynamics on all things Data Centre-related

Seb Moss Wavelength

 
RESONANCE

Resonance is a B2B tech PR, AR and content marketing consultancy that helps brands grow.

Our passion and energy comes from the blurring of corporate reputation management and demand generation.

We are technology, business and communications experts made up of a team of computer scientists, journalists and marketing communication specialists.

Jess"Resonance is a group of technology, business and communications experts"

prcacouncil2023  CMS

Resonance is a proud member of the PRCA and holds its CMS accreditation. Our founding team members hold senior positions on the PRCA Council helping to share the future of the PR industry.

JOIN THE TEAM

We're always on the look-out for great talent to join the team. If you're an exceptional Account Director, Account Manager - or a grad looking to build a career in Tech PR - then get in touch!

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Find out more about our culture and the values that everyone who works for us embodies.

2 min read

Saidot

Saidot

10 Startups In Finland To Watch In 2024 - TechRound

 

Positioning Saidot as a leader in AI governance by enhancing its brand recognition and amplifying its expertise in the European market.

Saidot is a leading AI governance and alignment company, enabling enterprises to develop safe, AI-driven businesses. Its AI governance SaaS platform is trusted by prominent public and private organisations to systematically govern AI and ensure transparent communication. Saidot’s interdisciplinary team brings together expertise in machine learning, technical safety, policy, digital transformation, and human-centred design, ensuring comprehensive support for AI initiatives. Through Saidot, enterprises can confidently navigate the complexities of AI governance and achieve responsible innovation.

Challenges 

  1. Limited Brand Recognition: Saidot's brand recognition was primarily strong in Finland. The challenge was to expand its visibility and establish its authority in the broader European market.
  2.  Complex Regulatory Landscape: The evolving regulatory environment, particularly with the introduction of the EU AI Act, required Saidot to provide clear and authoritative guidance on AI governance. 
  3. Differentiation in a Crowded Market: Saidot needed to distinguish itself from other AI governance players vying for leadership in the space. 

Strategy

Leveraging Newsjacking and Thought Leadership:

Proactive Comments and Newsjacking: Quick response to the news agenda, particularly around the EU AI Act, helped secure media coverage. This included providing expert commentary and preparing reactive comments for key publications. 

Thought Leadership: Positioning Saidot's executives, such as Maria Koskinen and Bruna de Castro e Silva, as thought leaders through interviews, bylines, and proactive comments on AI ethics and governance.

Media Outreach and Relations:

Tier 1 Media Focus: Targeting top-tier media outlets to maximise reach and credibility. This involved securing interviews and features in leading publications like BBC, Business Insider, and Tech Radar. 

Briefing Documents and Prep Sessions: Ensuring Saidot's spokespeople were well-prepared for media interactions with detailed briefing documents and prep sessions, going through all possible angles and lines of questioning. 

Research and using their own database:

Saidot Library: Engaged deeply with their AI policies catalogue to understand and develop messaging for rapid comments and thought leadership.  

Results

Significant Increase in Media Coverage: 

  • Achieved 170% over the coverage target, enhancing Saidot's visibility and credibility.  

Strengthened Saidot's Thought Leadership:

  • Positioned Saidot's executives as authoritative voices on AI governance and ethical AI, increasing their position in the EU market. 

Effective Use of Newsjacking Using Pre-emptive Planning:

  • Timely and relevant commentary on the EU AI Act and other key issues helped Saidot stay at the forefront of the AI governance conversation. 

Strategic Media Engagement:

  • Strengthened Saidot's relationships with the most relevant and influential journalists in the industry.

“Having worked with the Resonance team over the past six months, I continue to be impressed by their proactivity and persistence. The team makes it their business to stay one step ahead of the rapidly evolving media landscape, frequently flagging excellent opportunities to showcase Saidot’s unique expertise and insight, as well as helping us to act on these opportunities in a swift manner.

Ultimately, we want Saidot to be the primary voice regarding AI safety and compliance, and Resonance’s persistent efforts have been instrumental in enabling us to achieve this. Resonance’s ability to build strategic relationships with journalists has really helped to put our company on the radar of top-tier publications.”

Veera Siivonen CCO and Partner at Saidot

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Media highlights: 

Between March and July, we achieved 45 pieces of coverage, with over 50% of the pieces in tier-one media. 

The highlight pieces include: 

More about our PR services