Insights From Resonance

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Claire Williamson

Claire is co-managing director of Resonance. She has more than 15 years’ PR and marketing experience, working with start-ups to multi-national organisations across the technology, professional services and financial industries. Claire is currently the Chair of the PRCA Council and chairs the PRCA Analyst Relations Group.

3 min read

Four Top Tips on Using Analyst Relations for Product Management

As the former head of EMEA at NEC, I led the charge on analyst relations and continue to work with organisations to deliver insights that direct product managers to their future.

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2 min read

Influencers: Beyond analysts and journalists | B2B technology ambassador programmes

Influencer marketing is a critical component of a technology vendors’ success. Recent research by Resonance found that IT decision makers are looking...

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1 min read

How to use Analyst Relations as part of your ABM strategy

ABM is a B2B strategy that concentrates sales and marketing resources on a clearly defined set of target accounts within a market. It employs...

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