ABM is a B2B strategy that concentrates sales and marketing resources on a clearly defined set of target accounts within a market. It employs personalised campaigns designed to speak to the […]
How to use Analyst Relations as part of your ABM strategy
How PR and AR help reduce customer churn
Research of 100 IT decision makers highlights what customers want from PR and AR
Analyst Relations: It’s all about the top right
In my last blog I took a look at demystifying analyst relations (AR). It is no longer the dark art it used to be portrayed as and like many other marketing activities, it requires nurturing and a […]
WATER-COOLER SESSION: HOW TO MARKET AND SELL TO IT DECISION MAKERS DURING THE PANDEMIC
Bringing the community together during this time
Analyst Relations: What's in it for you?
I have worked in tech B2B marketing my entire career, and have specialised in Analyst Relations (AR) over the last fifteen years, developing relationships with tech industry analysts across the […]
Why is AR important for business growth?
Analysts are industry experts; it's their job to know the markets they cover inside-out. This makes them incredibly influential.