Recent Blog Posts

How to use Analyst Relations as part of your ABM strategy

ABM is a B2B strategy that concentrates sales and marketing resources on a clearly defined set of target accounts within a market. It employs personalised campaigns designed to speak to the […]

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How PR and AR help reduce customer churn

Research of 100 IT decision makers highlights what customers want from PR and AR

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Analyst Relations: It’s all about the top right

In my last blog I took a look at demystifying analyst relations (AR). It is no longer the dark art it used to be portrayed as and like many other marketing activities, it requires nurturing and a […]

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WATER-COOLER SESSION: HOW TO MARKET AND SELL TO IT DECISION MAKERS DURING THE PANDEMIC

Bringing the community together during this time

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Analyst Relations: What's in it for you?

I have worked in tech B2B marketing my entire career, and have specialised in Analyst Relations (AR) over the last fifteen years, developing relationships with tech industry analysts across the […]

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Why is AR important for business growth?

Analysts are industry experts; it's their job to know the markets they cover inside-out. This makes them incredibly influential.

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