Design the position, build earned influence, manage the conversation, measure what moved. Run together, or one at a time.
Positioning, media relations, analyst and influencer programmes, executive visibility, research-led campaigns, AI visibility, crisis readiness.
Reputation, risk, revenue and relationships, reported live rather than rebuilt at the end of the month.
A strategic communications consultancy for complex B2B businesses in technology, professional services and financial services.
Twenty-eight client stories: funding moments, category narratives, research-led campaigns and long-term programmes.
The PROps platform behind every Resonance programme: one view of how a brand shows up across media, social and AI answer engines.
Research, evidence and practical counsel on reputation, risk, revenue and relationships.
Influencer marketing is a critical component of a technology vendors’ success. Recent research by Resonance found that IT decision makers ...
ABM is a B2B strategy that concentrates sales and marketing resources on a clearly defined set of target accounts within a market. It ...
Research of 100 IT decision makers highlights what customers want from PR and AR
In my last blog I took a look at demystifying analyst relations (AR). It is no longer the dark art it used to be portrayed as and like many ...
I have worked in tech B2B marketing my entire career, and have specialised in Analyst Relations (AR) over the last fifteen years, ...
We're excited to announce that we have appointed Nadia Nizar as Director of Influencer Relations to lead our expanding Analyst Relations ...
