Insights From Resonance

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Tom Fry

Tom brings a unique understanding of technology to the team, enabling us to understand the smallest detail, which can have a critical impact on delivering the right message to your target audience, without drawing on our clients’ time. Tom chairs the PRCA Artificial Intelligence Group.

ChatGPT chat bot screen seen on smartphone and laptop display with Chat GPT login screen on the background.

2 min read

Why AI content generation such as ChatGPT is the latest tool in a PR's toolbox

Up until 2023, one of the most controversial pieces of education technology that entered the classroom was undoubtedly the calculator. The first handheld calculator was the Cal Tech prototype by Texas Instruments which was invented in 1967 and would...

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2 min read

Data in Marketing: Advertising and the Beginnings of Digital Marketing

Data in Marketing Series: I was at a client office a year or two ago as one of the sales team was recounting a recent prospect meeting. In his...

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3 min read

How to use Data Storytelling

In recent years there's been a quiet shift within journalism. Amidst a widespread tightening of the belts within editorial teams there is one corner...

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