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AI (5)

3 min read

Unlocking the Future of AI: Key Takeaways for Communications Leaders from INBOUND 2023

The recent INBOUND 2023 conference in Boston, organised by HubSpot, provided a wealth of insights into the future of AI and its implications for the...

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What businesses can learn from generative AI's safeguarding challenge

3 min read

Is generative AI ready to be let out of the sandbox?

Giving the general public free rein to use your latest and greatest AI technology is a double-edged sword. Capture their imagination and the...

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ChatGPT chat bot screen seen on smartphone and laptop display with Chat GPT login screen on the background.

2 min read

Why AI content generation such as ChatGPT is the latest tool in a PR's toolbox

Up until 2023, one of the most controversial pieces of education technology that entered the classroom was undoubtedly the calculator. The first...

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