Insights From Resonance

Our latest blogs and news

Resonance Blog

Our thoughts and insights

AR (7)

1 min read

How to use Analyst Relations as part of your ABM strategy

ABM is a B2B strategy that concentrates sales and marketing resources on a clearly defined set of target accounts within a market. It employs...

Read More

4 min read

How PR and AR help reduce customer churn

Research of 100 IT decision makers highlights what customers want from PR and AR

Read More

2 min read

Analyst Relations: It’s all about the top right

In my last blog I took a look at demystifying analyst relations (AR). It is no longer the dark art it used to be portrayed as and like many other...

Read More