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Resonance Blog

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2 min read

THE ERA OF THE INFORMED BUYER: HOW TO INFLUENCE IT DECISION-MAKERS

In the modern day, where information is plentiful and only a Google search away, the simple task of making a purchase has become quite troublesome. The average person will spend hours researching to find the most immersive speakers or the comfiest...

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4 min read

How PR and AR help reduce customer churn

Research of 100 IT decision makers highlights what customers want from PR and AR

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2 min read

Data in Marketing: Advertising and the Beginnings of Digital Marketing

Data in Marketing Series: I was at a client office a year or two ago as one of the sales team was recounting a recent prospect meeting. In his...

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