Insights From Resonance

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Resonance Blog

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Content (16)

Reports on a laptop

2 min read

Why the way we measure PR needs to change

In the digital era, the measurement of PR needs to change. While AVE is no longer an accepted measurement, the impact of B2B tech PR is still...

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1 min read

Resonance appoints Sarah Waddington as Non-Executive Director as part of its growth-drive into data-driven PR

Resonance, the data-driven PR, AR, and inbound marketing consultancy, has appointed Sarah Waddington, former Chartered Institute of Public Relations...

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2 min read

How PR helps sales

The B2B buying journey has changed. Buyers now have all the information they desire at their fingertips – search engines, social media, analyst...

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