SOOCon24 and OpenUK
OpenUK's State of Open Con 24 drew 30 journalists, including POLITICO, CityAM and The Telegraph, and beat the previous year's coverage with more than 50 pieces.
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Work
Reputation, built and measured.
How complex B2B businesses use Resonance to change how they are perceived by the people whose opinion moves the business.
Discuss your brief
Selected outcomes
The proof, up front.
Outputs matter. The authority, demand and market position they create matter more.
Programmes across complex B2B: funding rounds, launches, category moves and moments of scrutiny. Filter by sector to see the work closest to yours.
Enterprise technology is bought by committees over long cycles, so credibility has to be built long before a deal is on the table.
In professional services the reputation is the product and the people are the proof.
Financial services stories have to clear compliance and still say something.
AI and data is the most crowded conversation in B2B, and most of it sounds the same.
Security buyers hear a warning a minute, so alarm is not a strategy.
A funding round, launch or acquisition buys you one week when everyone is listening.
EasyDMARC
When Google and Yahoo changed their email rules, EasyDMARC used the news to win more than 20 pieces of national and tier-one coverage worldwide.
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Using GitHub data to build Aiven's open source credentials
Aiven's analysis of eight years of GitHub data showed how the hyperscalers contribute to open source, and it won coverage in The Register and TechRadar.
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The National Museum of Computing
The National Museum of Computing asked us to raise its profile, and over two years we secured 300 pieces of coverage and 21 TV and radio interviews.
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Taking Boost.ai into the UK's financial press
Boost.ai brought its Nordic success to the UK, and we turned its banking and insurance customer stories into 67 articles in the programme's first 10 months.
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StructureFlow
StructureFlow used its pre-Series A round to reach buyers in legal and finance, and the coverage brought inbound interest from Magic Circle law firms.
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