In the digital era, the buying journey has changed. Your prospects are bombarded with information overload and are relying less on relationships with salespeople for their insights.
In the world of the “chaotic buyer”, your prospects are looking for credible third party information and analysts are more relevant than ever in the buying decision.
Resonance builds analyst programmes that help you create better products, better propositions, helps attract more prospects into the sales funnel and ultimately helps you grow. Analyst relations programmes are proven to speed up the buying cycle.
Want to find out how your business can take advantage? Get in touch with us today.